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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The “last click” is a final stop in a very long multi-touch journey.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This artificial intelligence technology helps to: Predict a customer's next purchase date. Multi-variate testing. Reach Customers On Any Channel. Real-Time Customer Data. Data Science. Advanced pop-ups.

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Omnichannel Logistics and Delivery: Good for Shoppers and Retailers Alike

ESW

Omnichannel logistics provides the backbone for a multi-faceted shopper’s journey, ensuring that every touchpoint is not only connected but also seamlessly enhances the customer experience. It also provides consistent and convenient service across physical and online channels throughout the purchase journey.

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Three Steps to Evaluating Your Strategic Roadmap for D2C Adoption

GetElastic

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. In tandem, brands are offered conflicting advice from channel partners, recommending staying away from D2C adoption.

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From Obligation to Opportunity: Make Compliance Your Biggest USP

Retail TouchPoints

Rapid consumer adoption of new payment technologies and ecommerce, accelerated by the pandemic, led to demand for seamless and secure payment flows through every channel. Compliance is much more multi-faceted than being up to date on which regulations are in effect in different markets.

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Best Ecommerce Platform for Startups (Mar 2022)

Ecommerce Platforms

With Shopify, you can sell physical and digital products, memberships, subscriptions, and even dropshipping items. For startups investing in the latest technology, Wix can be an excellent way to get ahead of the competition. Social media and multi-channel sales integrations. The opportunities are endless. Pricing ??.