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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Shopify POS Hardware: What to Get and How to Set It Up

Ecommerce Platforms

The foundation of a Shopify store revolves around its dashboard interface, shopping cart , and all of the other elements that typically go into an online store. However, Shopify also provides the infrastructure you need for running a brick-and-mortar checkout counter with its POS (point of sale) software and hardware.

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NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

Retail TouchPoints

The word omnichannel has been around for decades, but not until very recently has the industry realized the role of distributed order management in their aggregate financial equation. The intersection of traditional shopping and ‘online experiences’ is unavoidable. Asking if you found everything isn’t an empty pleasantry now.

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Associated Wholesale Grocers Streamlines Member Access to Instacart Delivery and Smart Carts

Retail TouchPoints

Instacart and AWG are working closely together to help independent retailers set up online shopping and delivery services, as well as equipping stores with technology solutions like Caper Carts smart shopping carts, which use computer vision and AI to automatically identify items as they are placed in the cart.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. These are all qualities of ecommerce, so why not connect the online shopping experience with the POS?

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As Retailers Adjust to the Pandemic, Embracing Digital Commerce Doesn’t Have to be Risky

Retail TouchPoints

This meant they had to react quickly to find alternate suppliers, which could possibly require modifications to not only their POS systems but also business operations, resiliency and third-party management. Others have plans to make these changes.

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How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey

Retail TouchPoints

Key changes have included the addition of a mobile component to support Mercury HQ, which manages the company’s POS solution, along with improved order routing processes. “If The Mercury POS component had originally been launched in 2003 , and hadn’t been updated for approximately 10 years, noted Powell.

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