RTP blog

AUGUST 14, 2017

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. 74% of consumers say text-based keyword searches are inefficient in helping them to find the right product online. We are now seeing ubiquitous communications and commerce.

Social Media 150

Social Media eCommerce Retail Apparel 150

Retail TouchPoints

AUGUST 3, 2023

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. To compete in a retail landscape featuring a sea of propagating consumer feeds, five growth solutions are emerging. The first challenge is to address the increasingly decentralized media landscape.

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Marketing Retail Social Media Consumer 232

Retail TouchPoints

APRIL 25, 2023

And it certainly seems to appeal to younger consumers — a recent study from The Influencer Marketing Factory found that 47% of consumers who had made a livestream purchase in the U.S. The company also now views livestreaming less as a social media tactic and more as an extension of its email and SMS marketing efforts. “We

Social Media 196

Social Media Events Fashion Travel 196

ROI Revolution

JUNE 17, 2022

As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 billion, with social media moving to rank second at $48.2 Using an omnichannel approach to create a cohesive customer journey will be critical to profitable success in 2022 and beyond. Wordstream.

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PPC Mobile Social Media Search Marketing 78