Making The Case For American Dream As The ‘Ultimate Experience Center’
Retail TouchPoints
JULY 8, 2020
But American Dream, which is on its third developer since its first contract was awarded in 2003 , reverses the traditional mall mix, devoting the majority ( 55% ) of its space to entertainment rather than retail. It’s not just about ‘Hey, let’s have an experience as part of a shopping center.’ It’s not the afterthought.
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