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Target Creates Chief Guest Experience Officer Role as it Expands Senior Leadership Team

Retail TouchPoints

She which will lead the strategic development of Target’s customer experience both in-store and online, reporting directly to CEO Brian Cornell. The Chief Guest Experience Officer role was designed to put an emphasis on personalization and to further differentiate Target’s customer experience from other retailers.

Supplies 190
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How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey

Retail TouchPoints

When FTD was founded in 1910, it represented the absolute cutting edge in technology (the “T” in the name stood for the “telegraph” connecting a network of 13 florists). The Mercury POS component had originally been launched in 2003 , and hadn’t been updated for approximately 10 years, noted Powell. Matt Powell.

POS 197
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Making The Case For American Dream As The ‘Ultimate Experience Center’

Retail TouchPoints

But American Dream, which is on its third developer since its first contract was awarded in 2003 , reverses the traditional mall mix, devoting the majority ( 55% ) of its space to entertainment rather than retail. The investments also include the hiring of technology, data and creative teams. “We It’s not the afterthought.

eCommerce 174
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Is RFID Really the Future of Retail?

iQmetrix

There has been a lot of buzz recently about radio-frequency identification (RFID) technologies and their potential to drastically change the retail industry. These technologies give retailers the ability to track items through every point of the supply chain—from the warehouse right to the store shelves. RFID’s slow start.

Retail 22
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How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

Zenni Optical ’s Chief Technology Officer (CTO) David Ting discovered just how powerful amping up the site’s search capabilities could be after the retailer deployed the Algolia solution in early 2023 and soon saw a 34% increase in revenue per search session. per pair, according to Ting.

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How Revolve Uses Personalization to Help Customers Find That One-in-a-Million Dress

Sailthru

The company combines the inspirational gloss of thousands of social media influencers with the power of deep and sustained omnichannel personalization. Revolve has been doing this since 2003, when most fashion brands were barely aware of the power of personalization. Its technology was built for personalization from Day One.

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Top 10 Multichannel Platforms

Algopix

Multichannel marketing, for the uninitiated, is when sellers implement one strategy across a number of platforms, giving themselves the maximum opportunity to interact with potential customers. Sellbrite has recently been acquired by GoDaddy, the American publically traded Internet domain registration company, with over 18 million customers.