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With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership

Retail TouchPoints

The subscription economy has been the subject of dire headlines recently, with terms like “subscription fatigue,” “ the great unsubscribe ” and even “ subscription apocalypse ” being bandied about. The Subscription Trade Association ’s (SUBTA) annual report found that nearly all ( 95.8% ) U.S.

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How to Build an Email Marketing List as Quickly as Possible

Kissmetrics

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. For someone who doesn’t work in marketing, it’s worthless. Host A Giveaway.

Marketing 277
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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

Cyber Monday represents the single most important day of the year for any marketer that wants to hook their business into the digital retail environment. We can thank the marketing team at Shop.org for the existence of “Cyber Monday.”. When it started in 2005, Cyber Monday didn’t even rank in the top ten sales days of the year.

Marketing 411
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Apple Keynote

Forrester eCommerce

Apple’s “Time Flies” keynote will take place tomorrow, September 15, live from Apple Park: [link] I have been following Apple keynotes for many years (since at least 2005) and they often generate irrational expectations for disruptive innovative products.

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10 Alternative RSS Readers if You Still Miss Google Reader

Kissmetrics

Google Trends data shows a massive dropoff since RSS hit its peak back around 2005. Here are a few options, as well as some practical tips on using them to improve your content marketing strategy. Google launched Google Reader in 2005 and quickly built up a loyal following because it was simple, efficient, and free.

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How Niche Communities Are Changing Online Conversations

Kissmetrics

What does this mean for the future of social media and digital marketing? In this post, we take a deep dive into niche internet communities, where you can find them, and how marketers can use the rise of these sites to boost conversion rates, thought leadership, and brand loyalty. What Are Niche Communities? You’re not alone.

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The Best eCommerce Frameworks For Online Selling

Groove

A great benefit of SaaS frameworks is that technical support is often included with a subscription to the service, reducing the need for in-house developers. There are countless eCommerce frameworks available on the market today. This pricing structure is great for businesses that are rapidly scaling, as pricing scales with them.