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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Invest in Technology Solutions. To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. Reward Your Most Loyal Customers.

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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

The customer data is stored in the app, so all it takes is a few clicks to pay. Near Field Communication (NFC) technology works on a similar principle. To pay, the customer only needs to bring their smartphone close to the transmitter and a payment page is called up. In the U.S.,

Payments 260
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The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. Our core technology is about search and discovery and [unlike a marketplace] most of the sales happen on the retailer’s site, not our site. Alison Stiefel: We’re similar to a marketplace, but I would say we’re more.

Fashion 288
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Magento 2 Migration: The Most Definitive Guide On the Web (Updated for 2020)

Onilab User Guides

Is Your M1 Store Poorly-Customized? Subsequent Technological Lapse. As the e-commerce industry is constantly changing, one technology replaces the others, and websites become more convenient for users, it is essential to keep up with the industry development. Subsequent Technological Lapse. SEO Improvements.

Magento 52
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How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United States. Customer service is the new business currency.

Channel 402
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PrestaShop vs Magento: Which E-commerce Platform is Right for Your Commerce Business

MagentoBrain

PrestaShop is an open-source e-commerce solution that was launched in 2007. Security and Support Security Features and Data Protection: PrestaShop offers a range of security features, such as SSL encryption, two-factor authentication, and protection against brute force attacks.