Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). And no ecommerce technology comes closer does that better than checkout-less shopping. It’s not just a POS technology.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). And no ecommerce technology comes closer does that better than checkout-less shopping. It’s not just a POS technology.

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […].

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

Beacon Technology: Shining A Light On Customer Experience

Retail TouchPoints

The need to encourage customers to return to the store, rather than shop online, is a growing problem — because how easy is it to click a button, enter your credit card numbers and just wait for the package to be delivered right to your doorstep? Why is beacon technology beneficial?

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Zaius

But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation?

How Integrations Power B2C Marketing

Zaius

All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers. That’s why integrations are the key technology that will power B2C marketing in 2018. Unifying data from any number of point solutions and other disconnected sources of data unlocks a whole new layer of understanding and capabilities for marketers. Integrate all your customer data. Google Ad data like SERP results.

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Why You Need a CRM for Ecommerce

Zaius

How well do you really know your customers? A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. A traditional CRM simply isn’t built to handle the high volume of data created by B2C businesses, but a CRM built for ecommerce can. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers. Get a single view of your customer. But where is your detailed customer data?

The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. Get more flexibility and customization from your ecommerce platform.

24 Questions Every Retailer Should Be Able to Answer

Dynamic Action

To succeed in 2018, every retailer should be asking these questions around inventory, returns, marketing , warehousing, pricing and customers. With DynamicAction retail analytics , your team will be able to answer questions like these, as well as understand the interconnection of each data point and decision. On the web, we have the luxury of measuring what customers view and what customers abandon (put back on the shelf). Customers.

International Retailers, The 3 Things You May NOT Know About GDPR

OrderDynamics

At this time, most international retailers should have implemented changes to data processes and storing methods. However, with this complicated European Union data protection regulation, it is easy to overlook some critical elements. Customer Data From the Past.

Retalon Chosen in Most Promising Retail Technology Companies

Retalon

Nov 27, 2013–CIO Review (www.cioreview.com) has chosen Retalon (www.retalon.com) for CIO Retail Tech Solutions 20, an annual listing of Top 20 Most Promising Retail Technology Solution Providers. The post Retalon Chosen in Most Promising Retail Technology Companies appeared first on Retalon.

THE MAGIC BEHIND CLICK AND EXPECT

PFS

Two key ingredients: Technology and data. The problem is that many retailers are saddled with highly fragmented, antiquated technology that is more Frankenstein than Harry Potter. And, the data – oh, the data. Data is collected on 17,000+ products. Immediacy.

DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

Retailers and consumer brands can expect the pace of change to accelerate, driven by emerging technologies, evolving customer expectations, and the proliferation of data. Know thy customer. Data is everywhere and growing exponentially.

Unified Commerce: Glitter, Gold, Or Empty Promise

OrderDynamics

Based on that definition, there are only two constants in retail – the customer and the product. Therefore, the retailer’s task must be to at least appear as the most attractive destination for a customer seeking to make a product purchase (=revenue). Build a map of customer data.

Deeply Analyze Your B2C Customer Buying Patterns

Zaius

If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more.

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Personalizing Ecommerce Emails? Use Dynamic Content

Zaius

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts.

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Sailthru Named to the Inaugural Gartner Magic Quadrant for Multichannel Marketing Hubs

Sailthru

Download the Gartner Magic Quadrant for Multichannel Marketing Hubs to learn more about how multichannel marketing hubs can help your organization unify customer data across channels, enhance personalization and decisioning with AI, and integrate customer journey analytics.

Weird, But True: Your Loyal Customers Have Multiple Identities

Zaius

Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. How do ecommerce customers buy today?

Digital: The Cornerstone Of Modern Pricing

Retail TouchPoints

Amidst this, one factor remains constant for large and small players alike: regardless of their sales strategy or business goals, they need to use customer data to arrive at better pricing decisions. By Srini Rajamani, Wipro Ltd.

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

The Top 10 Sessions to See at IRCE 2018

Zaius

But, with more than 130 sessions and more than 600 technology vendors, it can be difficult to pick out what you should see, what topics and trends will be most valuable to your ecommerce brand, and where you should focus. In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business.

How to Re-Engage Your At-Risk Customers

Zaius

Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. But if you’re seeing no engagement at all, those customers are definitely at-risk.

2018 Predictions: What B2C Marketers Need To Know

Zaius

How will you be analyzing customer data? In 2018, customer marketers will realize the one metric to measure is repeat purchase rate. Repeat purchase rate is the most important KPI because an average of 40% of a company’s revenue comes from just 8% of the customer base.

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The Ultimate Guide to Ecommerce Replatforming and Data Migration

BigCommerce

Agile marketing that gets these brands to the forefront of customer conversion in a more compelling way than traditional companies. Startups focus on marketing, because their technology is covered: Enterprise brands can do this, too. Your 3 options when it comes to ecommerce technology.

Omnichannel Ecommerce Marketing is Within Reach

Zaius

That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. data) in order first. Lack of analytical and technical resources to make sense of data.

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 Department of Commerce data shows that ecommerce sales currently average about 9.1% The ability to speak directly to your customers and make adjustments has never been easier.

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7 Major Takeaways from Shoptalk 2018

Zaius

With their guidance, we hope you can stay on the cutting edge of new technologies, the latest trends, and the rapid evolution of consumer behaviors in ecommerce, retail, and B2C business. AI-powered chat is becoming huge for a lot of B2C businesses and has a variety of useful applications, including handling customer service requests, transactional messages, and even serving as personal shopping assistants for buyers on Google. Customer data creates seamless customer experiences.

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When Ecommerce Personalization Goes Wrong

Zaius

Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective. This Father’s Day ad is a perfect example of what NOT to do when targeting customers. Or perhaps there was a mistake in the data collection that led to this error.

In-Store WiFi: Retailers’ Competitive Advantage

Retail TouchPoints

By Sam Darwish, Skinny IT Customers today are intertwined with digital ecosystems. From Gen Z to Baby Boomers, every demographic segment is at least familiar with their mobile device, and it’s highly probable they are using devices in their retail customer journey.

Amidst Customer Experience Obsession, Don’t Overlook Importance Of Analytics

Retail TouchPoints

By Paul Millette, Carousel Industries For arguably anyone in retail, the conversation of “delivering the ultimate customer experience” is as prolific as discussions about inventory management, supply chain operations and P&L statements. 1 driver in bolstering the customer experience.

Account Takeovers: The Next Big Retailer Threat

Retail TouchPoints

Account takeovers occur when fraudsters gain access to consumers’ login and password information for a retailer, which allows them to see that customer’s personal information, credit card number, store rewards and more.

What to Sell in 2018: How to Find a Product Niche and Start Selling Online

BigCommerce

Niche products are goods or services that serve a specific segment of customers. It’s all part of our work to improve our customer experience as much as we can.”. Your brand should speak to your potential customers in a way that both resonates and compels them to come back.

Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. Their investments in these technologies will pay off.

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How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. Or risk losing customers to competitors forever. Actively use text for customer service and support.

The Key to Wielding Big Data in Ecommerce to Build Personalized Experiences and Improve Retention

BigCommerce

The surfacing of the Facebook debacle involving Cambridge Analytica and the massive amounts of data collected from 87 million users, which was used to influence the 2016 presidential election, revealed big data as the powerful beast it can be. What is Big Data and Why Should You Use it?

7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

customers get the same level of quality and service. personalized customer pricing. To help you navigate these changes, here are some of the latest B2B ecommerce trends we’ll cover in this piece: Focus on New Customer Acquisition. Customers are now finding us on Google.

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How Razorgator Increased AOV With Segmentation and Dynamic Content

Zaius

A customer’s average order value – or AOV – is a critical input to their eventual lifetime value. It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value.

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How Contextual Commerce Improves Customer Loyalty

Zaius

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. In April 2017, Mastercard launched an AI-powered chatbot on Facebook Messenger that allows a customer to shop directly from within the Facebook app — even paying via Masterpass.

Teachery Review: Online Course Selling Without the Fees

Ecommerce Platforms

However, we've found an option called Teachery , which has absolutely no fees, affordable monthly plans, and some top-notch customer support. In this Teachery review, we'll talk about things like pricing, features, and customer support. Custom Styling. Custom analytics.