Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

Retail TouchPoints

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. Why Should Retailers Collect Customer Data?

Checkout-less Shopping: Faster Payments, Smarter Customer Data


Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). And no ecommerce technology comes closer does that better than checkout-less shopping. It’s not just a POS technology.

Checkout-less Shopping: Faster Payments, Smarter Customer Data


Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). And no ecommerce technology comes closer does that better than checkout-less shopping. It’s not just a POS technology.

These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester eCommerce

Six months ago we started a conversation about customer data platforms (CDPs). customer data data management database marketing digital marketing marketing automation marketing technology personalization systems of engagement systems of insight technology

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The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […].

Decoding Patterns In Consumer Behavior Empowers Leaders

Forrester eCommerce

age of the customer chief marketing officer (CMO) customer data customer emotion customer experience customer insights customer intelligence marketing & strategy marketing executive leadership technology

Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Forrester eCommerce

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market.

Beacon Technology: Shining A Light On Customer Experience

Retail TouchPoints

The need to encourage customers to return to the store, rather than shop online, is a growing problem — because how easy is it to click a button, enter your credit card numbers and just wait for the package to be delivered right to your doorstep? Why is beacon technology beneficial?

Align Martech Investments With Your Digital Transformation Strategy

Forrester eCommerce

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

Introducing The Consumer Tech Stack For Europe

Forrester eCommerce

In these posts he focuses on how technology is fundamentally changing the way we interact with the world around us and how that change is grounded in evolution. In the past few months, my colleague James McQuivey has written several blogs about the exciting times we live in.

Data Strategy & Insights 2018 Forum Workshops Deliver Immediate Dividends

Forrester eCommerce

I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. The topics are spot on for what organizations need from data and analytics today, and the sessions are going to be inspirational and […].

The Technology Driving The Growth Of IoT Retail Applications

Retail TouchPoints

The study also finds downtime severely impacts customer loyalty, employee productivity and overall business operations. Key to the technology backbone and backend ecosystem are routers and other networking equipment, not the most glamorous part of retail but indispensable nonetheless.

Marketing Cloud Vendors Pick Up Where CDPs Left Off

Forrester eCommerce

The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing.

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. These experiences are happening in smaller showrooms, too, enabling retailers to save on overhead costs, such as inventory and cost per square foot, while still making it possible for their customers to touch, feel, try on and familiarize themselves with the brand and its products. By Rodney Bryant, ?Apple

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap


Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

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Dynamic Customer Segmentation is a Creative Marketer’s Best Friend


But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation?

Making The Retail Moments That Matter Most Positively Contagious

Retail TouchPoints

And we all know that when experiences cut the friction out of the shopping equation, customers are more likely to come back for more. Retailers are continuing to push the limits when it comes to technology, but they must also elevate the moments that matter the most in a shopper’s journey.

How to Enhance Your Platform By Choosing a Technology Partner!

Demac Media

However, it’s important to keep in mind the critical role that technology partners play as well. What is a Technology Partner? Technology partners are product companies that provide niche solutions to commonly required features and functionality. Avoid a Costly Custom Solution.

Why You Need a CRM for Ecommerce


How well do you really know your customers? A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. A traditional CRM simply isn’t built to handle the high volume of data created by B2C businesses, but a CRM built for ecommerce can. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers. Get a single view of your customer. But where is your detailed customer data?

How Integrations Power B2C Marketing


All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers. That’s why integrations are the key technology that will power B2C marketing in 2018. Unifying data from any number of point solutions and other disconnected sources of data unlocks a whole new layer of understanding and capabilities for marketers. Integrate all your customer data. Google Ad data like SERP results.

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Leverage Consumer Data to Improve Your Business


Interactive website technology captures detailed lead data on each person who engages with it and entices online shoppers to submit contact information. Companies can leverage consumer data to target their sales approach, change the lead management process, improve business amenities, and gain insight into what. The post Leverage Consumer Data to Improve Your Business appeared first on PERQ.

4 Retail Apocalypse Myths — Debunked


Myth #4: Retail stores are walled gardens of data. ” New technologies are enabling marketers to gather more data about their customers and deliver more valuable, connected experiences. For example, retailers can provide in-store WiFi in exchange for a customer’s email address, which they can then use to send special offers and follow-ups that drive conversions. Perspective customer data ecommerce retail apocalypse walled garden

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24 Questions Every Retailer Should Be Able to Answer

Dynamic Action

To succeed in 2018, every retailer should be asking these questions around inventory, returns, marketing , warehousing, pricing and customers. With DynamicAction retail analytics , your team will be able to answer questions like these, as well as understand the interconnection of each data point and decision. On the web, we have the luxury of measuring what customers view and what customers abandon (put back on the shelf). Customers.

The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy


The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. Get more flexibility and customization from your ecommerce platform.

[Live Demo] Turn Buyers Into Fans with B2C CRM


Zaius recently launched a new, customer-centric approach to marketing with Zam , the data science-powered marketing assistant. Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions.

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Retalon Chosen in Most Promising Retail Technology Companies


Nov 27, 2013–CIO Review ( has chosen Retalon ( for CIO Retail Tech Solutions 20, an annual listing of Top 20 Most Promising Retail Technology Solution Providers. The post Retalon Chosen in Most Promising Retail Technology Companies appeared first on Retalon.

How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution


Data becomes stored in a variety of formats or is held captive by individual employees and systems. Over time things like item numbers, references, catalogs, SKUs , images and videos, translations, localizations, documentation, custom attributes and more become impossible to manage.

A Business Intelligence Approach to AI Implementation in Ecommerce


Whether it’s their usability, recommendations, or membership perks, Amazon wins because they do customer service right – and at scale. What many businesses don’t know, though, is that the secret to Amazon customer service success doesn’t have to mean an Amazon business size. Bad data.

Meet Zam: Your Marketing Assistant


Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Because our super smart data science team built Zam, it has some pretty impressive capabilities. Drowning in data. Centering the customer. We have someone you MUST meet!

Special Report [RetailTouchPoints]: Winning with Pages from Amazon’s Playbook


Retail TouchPoints’ latest special report, featuring Wiser, takes an inside look at the rise in customer expectations across channels and how retailers can stay in touch with their shopper’s needs. Pricing: Better Data, Better Decisions featuring Wiser .

CDP vs. CRM: What’s Right for Your B2C Business?


The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. But unlike a CDP, that data is directly linked to marketing execution.

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International Retailers, The 3 Things You May NOT Know About GDPR


At this time, most international retailers should have implemented changes to data processes and storing methods. However, with this complicated European Union data protection regulation, it is easy to overlook some critical elements. Customer Data From the Past.

Everything You Need to Know About Ecommerce PCI Compliance


Nowadays, the internet is the primary channel through which customers carry out transactions regarding a wide variety of goods and services. PCI compliance, along with DDPR, will revolutionize how ecommerce businesses like yours handle customer data moving forward.



Two key ingredients: Technology and data. The problem is that many retailers are saddled with highly fragmented, antiquated technology that is more Frankenstein than Harry Potter. And, the data – oh, the data. Data is collected on 17,000+ products. Immediacy.

Dynamic Yield and Tealium Partner to Enhance Personalization

Dynamic Yield

Dynamic Yield and Tealium announced an integration that will enable businesses to unify and leverage real-time customer data for effective personalization. Press Integration Tealium Technology Partner