How to Enhance Your Platform By Choosing a Technology Partner!

Demac Media

However, it’s important to keep in mind the critical role that technology partners play as well. What is a Technology Partner? Technology partners are product companies that provide niche solutions to commonly required features and functionality. Avoid a Costly Custom Solution.

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […].

Checkout-less Shopping: Faster Payments, Smarter Customer Data


Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). And no ecommerce technology comes closer does that better than checkout-less shopping. It’s not just a POS technology.

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Checkout-less Shopping: Faster Payments, Smarter Customer Data


Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). And no ecommerce technology comes closer does that better than checkout-less shopping. It’s not just a POS technology.

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Dynamic Customer Segmentation is a Creative Marketer’s Best Friend


But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation?

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Beacon Technology: Shining A Light On Customer Experience

Retail TouchPoints

The need to encourage customers to return to the store, rather than shop online, is a growing problem — because how easy is it to click a button, enter your credit card numbers and just wait for the package to be delivered right to your doorstep? Why is beacon technology beneficial?



Retailers and consumer brands can expect the pace of change to accelerate, driven by emerging technologies, evolving customer expectations, and the proliferation of data. Know thy customer. Data is everywhere and growing exponentially.

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. These experiences are happening in smaller showrooms, too, enabling retailers to save on overhead costs, such as inventory and cost per square foot, while still making it possible for their customers to touch, feel, try on and familiarize themselves with the brand and its products. By Rodney Bryant, ?Apple

How Integrations Power B2C Marketing


All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers. That’s why integrations are the key technology that will power B2C marketing in 2018. Unifying data from any number of point solutions and other disconnected sources of data unlocks a whole new layer of understanding and capabilities for marketers. Integrate all your customer data. Google Ad data like SERP results.

Unified Commerce: Glitter, Gold, Or Empty Promise


Based on that definition, there are only two constants in retail – the customer and the product. Therefore, the retailer’s task must be to at least appear as the most attractive destination for a customer seeking to make a product purchase (=revenue). Build a map of customer data.

How to Re-Engage Your At-Risk Customers


Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. But if you’re seeing no engagement at all, those customers are definitely at-risk.

2018 Predictions: What B2C Marketers Need To Know


How will you be analyzing customer data? In 2018, customer marketers will realize the one metric to measure is repeat purchase rate. Repeat purchase rate is the most important KPI because an average of 40% of a company’s revenue comes from just 8% of the customer base.

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Retailers, Are You Funding Amazon?


Most retailers don’t realize that their technology providers might actually be funding their greatest competitor. Now that the world of IT operates with cloud-technology, too many retail systems are running on the AWS cloud. There are many cloud technology options.

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When Ecommerce Personalization Goes Wrong


Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective. This Father’s Day ad is a perfect example of what NOT to do when targeting customers. Or perhaps there was a mistake in the data collection that led to this error.

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The Ultimate Guide to Ecommerce Replatforming and Data Migration


Agile marketing that gets these brands to the forefront of customer conversion in a more compelling way than traditional companies. Startups focus on marketing, because their technology is covered: Enterprise brands can do this, too. Your 3 options when it comes to ecommerce technology.

Retail Tech Learnings from NRF 2018


Like before NRF 2018 definitely brought advanced technologies to the forefront. Tech Must Answer To Customers. In-store tech is useless unless it establishes a relatable connection to the individual omni-channel customer. are the key to retaining customer. Data Analytics?

Weird, But True: Your Loyal Customers Have Multiple Identities


Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. How do ecommerce customers buy today?

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STORE 2017: Captured Excitement of Today’s Retail Opportunities


Key among these trends is retail’s digitization, which is driving unprecedented organizational change, technology adoption and innovation. Facing these realities, retailers need strong technology solutions to deliver a seamless experience.

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Become an Empowered B2C Marketer


One crucial word: data. If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. You have the data, but it’s spread out across multiple platforms, in multiple locations. You export the data from each software platform, putting it into a giant spreadsheet and spending hours trying to make sense of it all.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges


Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 Department of Commerce data shows that ecommerce sales currently average about 9.1% The ability to speak directly to your customers and make adjustments has never been easier.

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Omnichannel Ecommerce Marketing is Within Reach


That’s despite the fact that research from the CMO Council and Netsertive revealed that 94% of marketers think that providing an omnichannel customer experience is crucial to business success. data) in order first. Lack of analytical and technical resources to make sense of data.

From Intent to Engagement: How Behavioral Analytics Powers the Shopper Experience


Think of the millions and even billions of event data streams collected on your site – each click, download or purchase – as steps in a powerful customer story that is waiting to be told. This helps you listen more carefully to the story your customer is telling you.

Rent the Runway and Spring Talk Key Strategies for Growth in 2018


The topics are familiar: customer data, personalization, culture, media mix, and brand partnerships. Better experiences generate better data. Wondering how to convince customers to offer up information in order to have a better experience?

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162 Best Ecommerce Site Designs of 2017


Often times, the first touch point a customer will have is to see our products on shelves in retail locations. We worked with Groove for the custom design, which was 100% led by Native Union. Best Customer Experience: Human Solution. Customer Focus.

Commerce Trends for 2018: #1 Personalization in B2B


For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. Their investments in these technologies will pay off.

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Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand


This is mission and customer participation mixed into one. It’s baked into your product details, customer emails, and shopping cart checkout page. Better serve your customer. Look for trends in the analytics and reflect on experiences you’ve had with your customers.

7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy


customers get the same level of quality and service. personalized customer pricing. To help you navigate these changes, here are some of the latest B2B ecommerce trends we’ll cover in this piece: Focus on New Customer Acquisition. Customers are now finding us on Google.

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Beyond Sales: The Different Types of Conversions, Why They Matter, and How to Get More Of Them


But even though a sale might be the end goal, it’s almost never the first thing a new potential customer does when they visit your site. To really dig deep and get the gold nuggets of impactful data that makes a real difference in your campaigns, you need a robust analytics solution.

Using Customer Browse Data to Inform Cross-Channel Messages

eCommerce Training Academy

Marketers have always had mountains of customer data at their fingertips, however, the ability to use it remained out of reach, especially as consumer behavior became more complex. Customers abandon carts for many reasons. By Steve Wade , Listrak sales manager.

IRCE: The Rise of the Chief Digital Officer, Using People-Power for Conversions

Blue Acorn

Here’s the problem: The omnichannel experience has focused on inventory and logistics, but not capitalizing on the 45 minutes your floor person spends with a customer is like losing customer data. Associates are too busy to look at data when they have a customer in front of them.

3 Important Things I learned By Attending eTail Canada 2017

eCommerce Training Academy

In order to achieve long-term success in eCommerce and be able to meet customer expectations both online and offline, you’ll need to turn vendors into partners. Know your customer. The key is to talk and listen to your customers both online and offline.

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service


Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. Or risk losing customers to competitors forever. Actively use text for customer service and support.

47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share


Build up positive reviews –– and incentivize customer ratings if you have to. It’s vitally important to solicit for reviews effectively and reward customers post-purchase for contributing. Jordan Brannon, President and COO, Coalition Technologies.

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What to Sell in 2018: How to Find a Product Niche and Start Selling Online


Niche products are goods or services that serve a specific segment of customers. It’s all part of our work to improve our customer experience as much as we can.”. Your brand should speak to your potential customers in a way that both resonates and compels them to come back.

The End Of E-Commerce? These Days, It’s All Just Commerce

Steve Dennis

Instead, many emphasized the importance of brick-and-mortar stores in delivering a remarkable customer experience. Moreover, the majority of technology providers in the expo offered solutions that were very much anchored in online/offline integration or leverage, not e-commerce optimization, as was true in the past. While using somewhat different language, numerous other speakers acknowledged that customers shop everywhere and the best retailers need to meet them where they are.

The 5 Step Approach to Cross-Channel Customer Engagement


Your customers are everywhere. That’s why it’s important to map out how your business engages with customers across several channels. You want every interaction to embody brand consistency and offer customer satisfaction. Analyze Your Customer Data.

The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now


And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Community Building, Customer Engagement & CRM. CRO & Data-Driven Optimizations. Technology. Customer Lifetime Value & Referral Programs.

How Ecommerce Sellers Can Build Buyer Personas to Connect with Customers


When marketing is directed towards specific customer types, it resonates with buyers in a way that makes them feel more connected to your products and your brand. A tried and true method of sorting out your customer base is creating buyer personas.

The Math Behind Abandoned Cart Email Success – and How to Set It Up to Earn 25% More Sales


And, when you have their email, you can trigger an abandoned cart series to bring that customer back and earn their sale. By and large however, the #1 reason for shopping cart abandonment beyond a customer just not being ready to buy is price. Customization question #1: Who’s shopping?

Your Preview To The Retailer’s Guide to the Holiday Season

Demac Media

Included in our largest guide yet is powerful advice from powerful platform partners: Magento , Shopify Plus and Workarea , along with key tips from our technology partners: Returnly , Nosto , Signifyed and Kount ! The anger of the customers!