Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

Retail TouchPoints

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. Why Should Retailers Collect Customer Data?

These Aren’t The Droids You’re Looking For: B2C Marketers And CDPs

Forrester eCommerce

Six months ago we started a conversation about customer data platforms (CDPs). customer data data management database marketing digital marketing marketing automation marketing technology personalization systems of engagement systems of insight technology

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Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). And no ecommerce technology comes closer does that better than checkout-less shopping. It’s not just a POS technology.

Checkout-less Shopping: Faster Payments, Smarter Customer Data

GetElastic

Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Retail Customer Experience ). And no ecommerce technology comes closer does that better than checkout-less shopping. It’s not just a POS technology.

The Data Digest: Understand Emotion To Drive Technology Engagement

Forrester eCommerce

But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […].

Data Strategy & Insights 2018 Forum Workshops Deliver Immediate Dividends

Forrester eCommerce

I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. The topics are spot on for what organizations need from data and analytics today, and the sessions are going to be inspirational and […].

Four Forces Drive The Consumer’s Tech Stack

Forrester eCommerce

I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. B2C ecommerce B2C marketing benchmarks business technology (BT) consumer mobile activities consumer mobile adoption consumer mobile devices consumer mobility consumer segmentation customer data customer emotion customer insights data insights ecommerce marketing technology technology adoption data

Beacon Technology: Shining A Light On Customer Experience

Retail TouchPoints

The need to encourage customers to return to the store, rather than shop online, is a growing problem — because how easy is it to click a button, enter your credit card numbers and just wait for the package to be delivered right to your doorstep? Why is beacon technology beneficial?

The Technology Driving The Growth Of IoT Retail Applications

Retail TouchPoints

The study also finds downtime severely impacts customer loyalty, employee productivity and overall business operations. Key to the technology backbone and backend ecosystem are routers and other networking equipment, not the most glamorous part of retail but indispensable nonetheless.

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

More and more retailers are creating new kinds of shopping experiences — mostly by converging the physical space with digital tools and technologies — to win over customers. These experiences are happening in smaller showrooms, too, enabling retailers to save on overhead costs, such as inventory and cost per square foot, while still making it possible for their customers to touch, feel, try on and familiarize themselves with the brand and its products. By Rodney Bryant, ?Apple

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Zaius

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

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Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Zaius

But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation?

Why You Need a CRM for Ecommerce

Zaius

How well do you really know your customers? A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. A traditional CRM simply isn’t built to handle the high volume of data created by B2C businesses, but a CRM built for ecommerce can. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers. Get a single view of your customer. But where is your detailed customer data?

How to Enhance Your Platform By Choosing a Technology Partner!

Demac Media

However, it’s important to keep in mind the critical role that technology partners play as well. What is a Technology Partner? Technology partners are product companies that provide niche solutions to commonly required features and functionality. Avoid a Costly Custom Solution.

How Integrations Power B2C Marketing

Zaius

All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers. That’s why integrations are the key technology that will power B2C marketing in 2018. Unifying data from any number of point solutions and other disconnected sources of data unlocks a whole new layer of understanding and capabilities for marketers. Integrate all your customer data. Google Ad data like SERP results.

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Leverage Consumer Data to Improve Your Business

PERQ

Interactive website technology captures detailed lead data on each person who engages with it and entices online shoppers to submit contact information. Companies can leverage consumer data to target their sales approach, change the lead management process, improve business amenities, and gain insight into what. The post Leverage Consumer Data to Improve Your Business appeared first on PERQ.

4 Retail Apocalypse Myths — Debunked

Liveintent

Myth #4: Retail stores are walled gardens of data. ” New technologies are enabling marketers to gather more data about their customers and deliver more valuable, connected experiences. For example, retailers can provide in-store WiFi in exchange for a customer’s email address, which they can then use to send special offers and follow-ups that drive conversions. Perspective customer data ecommerce retail apocalypse walled garden

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24 Questions Every Retailer Should Be Able to Answer

Dynamic Action

To succeed in 2018, every retailer should be asking these questions around inventory, returns, marketing , warehousing, pricing and customers. With DynamicAction retail analytics , your team will be able to answer questions like these, as well as understand the interconnection of each data point and decision. On the web, we have the luxury of measuring what customers view and what customers abandon (put back on the shelf). Customers.

The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. Get more flexibility and customization from your ecommerce platform.

How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

Data becomes stored in a variety of formats or is held captive by individual employees and systems. Over time things like item numbers, references, catalogs, SKUs , images and videos, translations, localizations, documentation, custom attributes and more become impossible to manage.

A Business Intelligence Approach to AI Implementation in Ecommerce

BigCommerce

Whether it’s their usability, recommendations, or membership perks, Amazon wins because they do customer service right – and at scale. What many businesses don’t know, though, is that the secret to Amazon customer service success doesn’t have to mean an Amazon business size. Bad data.

Retalon Chosen in Most Promising Retail Technology Companies

Retalon

Nov 27, 2013–CIO Review (www.cioreview.com) has chosen Retalon (www.retalon.com) for CIO Retail Tech Solutions 20, an annual listing of Top 20 Most Promising Retail Technology Solution Providers. The post Retalon Chosen in Most Promising Retail Technology Companies appeared first on Retalon.

International Retailers, The 3 Things You May NOT Know About GDPR

OrderDynamics

At this time, most international retailers should have implemented changes to data processes and storing methods. However, with this complicated European Union data protection regulation, it is easy to overlook some critical elements. Customer Data From the Past.

Special Report [RetailTouchPoints]: Winning with Pages from Amazon’s Playbook

Wiser

Retail TouchPoints’ latest special report, featuring Wiser, takes an inside look at the rise in customer expectations across channels and how retailers can stay in touch with their shopper’s needs. Pricing: Better Data, Better Decisions featuring Wiser .

Dynamic Yield and Tealium Partner to Enhance Personalization

Dynamic Yield

Dynamic Yield and Tealium announced an integration that will enable businesses to unify and leverage real-time customer data for effective personalization. Press Integration Tealium Technology Partner

Everything You Need to Know About Ecommerce PCI Compliance

ecomdash

Nowadays, the internet is the primary channel through which customers carry out transactions regarding a wide variety of goods and services. PCI compliance, along with DDPR, will revolutionize how ecommerce businesses like yours handle customer data moving forward.

THE MAGIC BEHIND CLICK AND EXPECT

PFS

Two key ingredients: Technology and data. The problem is that many retailers are saddled with highly fragmented, antiquated technology that is more Frankenstein than Harry Potter. And, the data – oh, the data. Data is collected on 17,000+ products. Immediacy.

Dynamic Yield and Tealium Partner to Enhance Personalization

Dynamic Yield

Dynamic Yield and Tealium announced an integration that will enable businesses to unify and leverage real-time customer data for effective personalization. Press Integration Tealium Technology Partner

Zaius is Now an Official Shopify Plus Partner

Zaius

While the barrier to entry has never been lower to start an ecommerce business, B2C brands can easily get sidetracked by costly and complicated technology builds and marketing implementations. What goes together better than peanut butter and jelly?

DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

Retailers and consumer brands can expect the pace of change to accelerate, driven by emerging technologies, evolving customer expectations, and the proliferation of data. Know thy customer. Data is everywhere and growing exponentially.

Unified Commerce: Glitter, Gold, Or Empty Promise

OrderDynamics

Based on that definition, there are only two constants in retail – the customer and the product. Therefore, the retailer’s task must be to at least appear as the most attractive destination for a customer seeking to make a product purchase (=revenue). Build a map of customer data.

Deeply Analyze Your B2C Customer Buying Patterns

Zaius

If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more.

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Personalizing Ecommerce Emails? Use Dynamic Content

Zaius

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts.

Weird, But True: Your Loyal Customers Have Multiple Identities

Zaius

Six is the magic number when it comes to your loyal ecommerce customers. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. How do ecommerce customers buy today?

What Do Your Buyers Love? Ask Them in a Customer Survey

Zaius

Do you know exactly what your customers like and don’t like? Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. This is exactly why you should survey your customers directly.

The Top 10 Sessions to See at IRCE 2018

Zaius

But, with more than 130 sessions and more than 600 technology vendors, it can be difficult to pick out what you should see, what topics and trends will be most valuable to your ecommerce brand, and where you should focus. In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business.

Food Ecommerce: 9 Brands with Drool-Worthy Marketing

Zaius

The introduction of Prime Pantry helped cement its dominance by allowing Prime customers to order single items in everyday sizes instead of in bulk, eliminating cost-prohibitive delivery fees. This helps overcome the typical customers’ reluctance to buy fresh food online.

How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

Retail TouchPoints

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

How to Re-Engage Your At-Risk Customers

Zaius

Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. But if you’re seeing no engagement at all, those customers are definitely at-risk.

38 Ecommerce Terms Every Marketer Needs to Know

Zaius

But whether you’re new to ecommerce, or just strapped for time, it’s important to keep track of all the latest technologies and terms everyone’s talking about, from search engine optimization to PPC to AdWords. We know the ecommerce world changes rapidly, and it can be tough to keep up.

2018 Predictions: What B2C Marketers Need To Know

Zaius

How will you be analyzing customer data? In 2018, customer marketers will realize the one metric to measure is repeat purchase rate. Repeat purchase rate is the most important KPI because an average of 40% of a company’s revenue comes from just 8% of the customer base.

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Use Social Login At Your Own Risk

Retail TouchPoints

It’s why so many of us use our credentials on Facebook (which has the lion’s share), alongside Twitter, Google and also Yahoo to log in to other applications — and why so many retailers offer that service to get customers registered on their sites.

The Ultimate Guide to Ecommerce Replatforming and Data Migration

BigCommerce

Agile marketing that gets these brands to the forefront of customer conversion in a more compelling way than traditional companies. Startups focus on marketing, because their technology is covered: Enterprise brands can do this, too. Your 3 options when it comes to ecommerce technology.