Remove privacy
article thumbnail

Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI. And returns impact other metrics like brand loyalty and customer satisfaction and maybe even product quality.

Marketing 311
article thumbnail

6 Things to Know About Ecommerce Consumers in 2023

ESW

Likewise, technology trends are rapidly changing the customer experience, and many legacy brands are struggling to keep up. Younger generations may have seen their parents struggle with credit card debt during the 2008 recession, so they appreciate the transparency of BNPL payments. Ecommerce brands in the U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding Forrester’s POST Methodology for Building Your Personalization Program

Kibo

Forrester created the POST (People, Objectives, Strategy, and Technology) methodology in 2008 to better help organizations collaborate better on enterprise-level projects that involve multiple stakeholders or channels. Let’s break the four steps down: People: Which Customers Are You Trying to Serve?

Channel 62
article thumbnail

WePay Review for 2019: Is This the Right Option for Merchants?

Ecommerce Platforms

Launched as an alternative to the standard options like Stripe and PayPal in 2008, WePay was designed to give merchants something different. The primary focus of the company is providing today's online eCommerce sellers with a way to collect payments from donors and customers alike. Account provisioning. Transaction-level reporting.

article thumbnail

5 Gen X Stats Marketers Need to Know

Sailthru

Many Gen Xers can remember the conspicuous consumption of the late 1980s, while being an adult participant in the tech boom and bust of the late 90s and the financial crash of 2008. With the right tech stack, marketers can easily leverage email to provide the unique experiences and dynamic content that enhance customer-brand relationships.

article thumbnail

5 reasons ecommerce should embrace blockchain [infographic]

GetElastic

Since 2008, blockchain currency has changed how people view financial transactions. For ecommerce business owners, blockchain offers the added benefits of security, transparency and cost-cutting, while improving business and keeping customers safe. Consumer privacy. Here’s an overview of these advantages: 1.

article thumbnail

Best Auto Dialer Software

Kissmetrics

That way, agents can focus totally on customers. And customers never get another 2 a.m. These always call one number at a time, but the contact list is actively prioritized based on real-time customer data. You can still make a good decision about what’s important by putting yourself in the customer’s shoes. phone call.