The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce
Retail TouchPoints
MARCH 21, 2023
However, a shifting power dynamic became clear this year, driven by one simple fact — Amazon is no longer the only game in town. Like gamblers, sellers spend an inordinate amount of time studying the game and finding minute ways to eke out an advantage. Without a doubt Amazon has been central to shaping ecommerce as we know it today.
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