Retail TouchPoints

JULY 29, 2020

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

Omnichannel 256

Omnichannel eCommerce POS Operations 256

Retail TouchPoints

FEBRUARY 28, 2023

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.

Retail 252

Retail Books Consumer Social Media 252

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

Retail 233

Retail Social Media Consumer Channel 233

Retail TouchPoints

JUNE 23, 2022

However, with the prevailing winds of retail moving in the direction of “channel integration,” “omnichannel,” “frictionless experiences,” (insert your favorite buzzword here), the broad consensus among retail experts is that ecommerce spinoffs are a terrible idea. The push toward omnichannel retail isn’t going away either.

eCommerce 260

eCommerce Omnichannel Channel Department Stores 260

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

Why a Hybrid Customer Experience is Essential for Today’s Consumer. After all, that’s where the customers are, right? While yes, many consumers today do prefer shop online as it can be more accessible and cater to personal preferences, it’s not the end of the brick-and-mortar store. There are 2.14

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Blue Acorn

JUNE 8, 2017

Millions of people work on retail sales floors, and the advantages of customer data and digital tools is finally becoming a part of their arsenal. It’s apparent that Laughton and the team at Sephora believes in making mobile an in store companion for their customers. Let’s get you scanned!”.

eCommerce 40

eCommerce Mobile Recommendation Technology 40