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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why retailers like Kids Foot Locker are embracing the convergence of community and technology to effectively reach Gen Alpha consumers.

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Walgreens CEO Steps Down

Retail TouchPoints

. “She furthered our consumer facing capabilities while supporting the culture of community and team-member engagement in difficult times.” Graham has been enmeshed in the healthcare industry for nearly three decades and has served on the Walgreens Boots Alliance board since 2010.

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

But those 2008 articles didn’t include a lot of the terminology that is ubiquitous today: omnichannel, cloud, artificial intelligence, augmented reality, IoT and unified commerce. Note: IDC has been credited with coining the term “omnichannel.”) Instead of being a museum, the store should be a destination.”

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Retail Loyalty’s Moment is Now

Retail TouchPoints

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.

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What Main Street Can Learn from Wall Street: Retail Businesses Should Look to the Trading Floor for Inspiration

Retail TouchPoints

The shift from store retail to online and omnichannel has changed the equation. Ever-shifting consumer tastes, the speed of omnichannel, environmental and social concerns and ongoing supply chain and other systemic shocks are spurring retail management to move faster than ever before. Now Retail is Far More Complex.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. With third party data going away, retailers and brands are looking for first-party data and trying to entice consumers to generate zero-party data. Salesforce expects U.S. Let the countdown begin….