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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

But in the retail realm, activist investors have recently latched on to a tactic that is relatively new — pushing ailing store brands to spin off their ecommerce business into a standalone company. Kohl’s , Macy’s and Neiman Marcus are among the retailers that have faced this particular pressure in the last year and a half.

eCommerce 288
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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

With a new retail management solution in place, Burton will now be able to: Deploy mobile POS (mPOS) devices in its stores; Provide store associates with improved visibility into customer, product and inventory data ; and Gain a unified view of its e-Commerce and brick-and-mortar operations at both the store and headquarters levels.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience? This means businesses can give customers a more seamless, frictionless experience.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience? This means businesses can give customers a more seamless, frictionless experience.

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Retail Loyalty’s Moment is Now

Retail TouchPoints

Put simply, Marketing in the Moment is the next evolution in personalization and a way for retailers to connect with their customers using all the information available to them in the most effective way possible. Essentially, this is a simple model: customer + contexts = action.

Retail 287
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Pros and Cons of HubSpot: Choosing the Right Tool

Groove

In 2010, co-founders Brian Halligan and Dharmesh Sha published a book called Inbound Marketing, about - you guessed it - how to grow your business through the Inbound Marketing methodology. Pro - Did you know that 60% of consumers have stopped doing business with a brand because of a poor customer service experience ? Conclusion.

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2021 Update on GDPR and Its Impact on Brands and Consumers

GetElastic

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Almost every online activity generates data that can be collected, stored, and shared. Source: STATISTS. How to stay up to date.

Consumer 144