Remove 2010 Remove Customer Data Remove eCommerce Remove Omnichannel
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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010. People know us for snowboarding.

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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

But in the retail realm, activist investors have recently latched on to a tactic that is relatively new — pushing ailing store brands to spin off their ecommerce business into a standalone company. Kohl’s , Macy’s and Neiman Marcus are among the retailers that have faced this particular pressure in the last year and a half.

eCommerce 263
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Retail Loyalty’s Moment is Now

Retail TouchPoints

Put simply, Marketing in the Moment is the next evolution in personalization and a way for retailers to connect with their customers using all the information available to them in the most effective way possible. Essentially, this is a simple model: customer + contexts = action.

Retail 255
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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience? This means businesses can give customers a more seamless, frictionless experience.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience? This means businesses can give customers a more seamless, frictionless experience.

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IRCE 2017: Wednesday

Blue Acorn

Millions of people work on retail sales floors, and the advantages of customer data and digital tools is finally becoming a part of their arsenal. It’s apparent that Laughton and the team at Sephora believes in making mobile an in store companion for their customers. Let’s get you scanned!”.

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Unified Commerce: Glitter, Gold, Or Empty Promise

OrderDynamics

Unified Commerce: Glitter, Gold, Or Empty Promise? Based on that definition, there are only two constants in retail – the customer and the product. Everything in between, including systems such as unified commerce, are up for grabs, save for the retailer’s presumable objective of creating a profit out of the transaction.