Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores
Retail TouchPoints
JUNE 7, 2023
That’s according to a recent study by the ICSC that surveyed Gen Z consumers, defined by the Pew Research Center as those born between 1997 and 2012. Almost all of Gen Z chooses to shop in person; they are truly the omnichannel shopper,” said Cegielski. The study found that four out of five are worried about the health of the U.S.
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