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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

However, with the prevailing winds of retail moving in the direction of “channel integration,” “omnichannel,” “frictionless experiences,” (insert your favorite buzzword here), the broad consensus among retail experts is that ecommerce spinoffs are a terrible idea. . This strategy could hold water.

eCommerce 289
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The hybrid customer experience may be the key to your eCommerce success

GetElastic

As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience?

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience?

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Audience Development Strategy Tips for Publishers

Powerinbox

Because many new channels emerged through which to reach readers. The term “ audience development ” as we know it today is often traced back to a 2014 Digiday article, which describes how publishers like The New York Times, Time, and Entertainment Weekly were hiring audience development specialists to expand their audiences. .

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The Top 3 Facebook Advertising Alternatives

Powerinbox

That’s why Facebook and Google are called a “duopoly” of media advertising — because they take all the market share for themselves but don’t cough up any of the valuable data that brands need to survive on their own. . Going further, a study from that time found that organic reach on Facebook had decreased by 50% from 2013 to 2014.

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ecommerce in Nigeria – tips for success

Payoneer

Only Revenue Generated in Nigeria was Evaluated The rapid growth of ecommerce websites in Nigeria Source: Revenue and projected revenue in billions of USD from 2014 – 2026 In Nigeria, the smartphone segment is expected to generate a revenue of US$9.39 The store rankings include all revenue-generating stores in Nigeria.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Dog accessory brand Woof & Wonder understands this and promotes its Wonderfam Rewards extremely effectively by using channels that align with their customers’ behaviors. Program highlight: generous points offered for customer data Toys aren’t just for children. The results? Pick the right Smile.io