Remove 2015 Remove Customer Experience Remove Mobile Remove Shopping Carts
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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Three suggestions: Adapt to where and how Gen Z wants to shop. Visiting a website, choosing a product, reviewing a “shopping cart,” typing in credit card details, etc. They want shopping to be fast and fun — less of a process. strikes Gen Z as cumbersome, slow and old-fashioned.

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.

Marketing 261
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The Reality Of The Online Customer Journey

RTP blog

Why businesses should care: These unnecessary forms prolong the online shopping experience and create frustrations that can lead to customers exiting their online shopping carts before placing their orders. billion USPS mail items were undeliverable as addressed in 2015.

Customer 150
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Your Store Isn’t So “Smart” If It Doesn’t Get The Words Right

RTP blog

By Juliana Pereira, Smartling There was a great video from Rebecca Minkoff making the rounds among my retail colleagues a couple years ago, showing off what an amazing experience clothes shopping has become in-store thanks to new technology augmenting the customer experience.

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162 Best Ecommerce Site Designs of 2017

BigCommerce

Although our products tell a story, being able to create an exploration experience on our website allows users to discover our brand values and product lines in a much more controlled and aesthetically pleasing way. We worked with Groove for the custom design, which was 100% led by Native Union. People’s Choice Award: KidsChoo.

eCommerce 379
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44 Pieces of Entrepreneur-to-Entrepreneur Business Advice

BigCommerce

We were focused initially on the look of our website as a differentiator, spending $$$ on customization that was not really apparent on mobile and made our site load slowly relative to competition. Turn customers into advocates. Business is all about customer experience. Don’t sweat the small stuff.

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Wine Ecommerce: How To Sell & Ship Wine in 2018

BigCommerce

N Massachusetts Y (as of Jan 2015) Up to (12) cases/yr. The design of your site should demonstrate your commitment to providing an exceptional shopping experience for every shopper — from wine novices to wine connoisseurs to non-wine drinkers shopping for a gift. N Louisiana Y* Up to (12) cases/yr.