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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

Mobile 419
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Get Ready To Activate Marketing Campaigns With Mobile Wallets

Forrester eCommerce

In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts.

Mobile 186
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The Keys To Providing Great Customer Experience: Listen And Respond Quickly To Loyalty Program Feedback

RTP blog

By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). By taking a closer look at the loyalty program lessons learned by Starbucks and Woolworths, retailers can learn a few lessons about winning repeat customers in today’s environment.

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CEO of MATCHESFASHION, Dr Nick Beighton, confirmed as headline speaker at the Retail Technology Show

365 Retail

Prior to joining MATCHESFASHION, Beighton lead ASOS as its CEO between 2015 and 2021, and during his tenure he helped grow the pureplay retailers from a £178million turnover business to a £3.9billion revenue retailer with 15,000 employees.

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.

Marketing 259
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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Building this kind of omnichannel experience revolves around a combination of data analytics and mobile devices. Prior to Synchrony’s separation from GE in 2015, he served as head of the Central Region for GE Capital overseeing the leveraged finance and equipment finance businesses.

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Account Takeovers: The Next Big Retailer Threat

RTP blog

Account takeovers occur when fraudsters gain access to consumers’ login and password information for a retailer, which allows them to see that customer’s personal information, credit card number, store rewards and more. In 2015 alone, they grew by 36%, according to a recent Javelin study. That’s up from $1.4 Monitor behavior.