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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Three suggestions: Adapt to where and how Gen Z wants to shop. Visiting a website, choosing a product, reviewing a “shopping cart,” typing in credit card details, etc. They want shopping to be fast and fun — less of a process. strikes Gen Z as cumbersome, slow and old-fashioned.

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Finally, email marketers can conduct abandoned cart campaigns or increase sales with email shopping carts and payment options.

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The Reality Of The Online Customer Journey

RTP blog

Why businesses should care: These unnecessary forms prolong the online shopping experience and create frustrations that can lead to customers exiting their online shopping carts before placing their orders. The Baymard study cited a “too long/complicated checkout process” as the number two reason respondents abandon their cart.

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Dec. 2019 Industry Updates: Cyber 5 News & Google’s New Leader

ROI Revolution

This increase in revenue can be attributed to higher average order values (AOVs), a higher number of items per shopping cart, and a growth in online shoppers higher than 14%. consumers shopped over the holiday weekend , which is a 14.3% Additionally, the average consumer’s shopping cart was 6% larger at checkout.

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Your Store Isn’t So “Smart” If It Doesn’t Get The Words Right

RTP blog

From the dressing room, customers are engaging the product line, ordering tea and asking for different sizes to try, while filling their shopping cart. By making the stores “smart,” retailers are deepening their customer relationship by delighting all their senses.

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

Mobile: 53% (vs 52% in 2017). Or is it because your website performs poorly on mobile ? Mobile: 26% (vs 26% in 2017). The most common observation: attracting mobile visitors that convert poorly. Source: RJMetrics Ecommerce Growth Benchmark (2015). Eliminate paying for mobile traffic? Cart Abandonment Rate.

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32 Ways Your Ecommerce Company Can Boost Engagement and Sales

Kissmetrics

They’re mobile. They offer as an example, a customer that has purchased a mobile phone being offered a screen guard or case. Send cart abandonment email. Marketing automation platforms enable you to send customized emails to shoppers that have abandoned shopping carts. Explore mobile advertising.

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