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Retail Loyalty’s Moment is Now

Retail TouchPoints

Put simply, Marketing in the Moment is the next evolution in personalization and a way for retailers to connect with their customers using all the information available to them in the most effective way possible. He joined as chairman in January 2016, moving to CEO in September 2016. Tim Mason is CEO at Eagle Eye.

Retail 244
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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

Focusing resources appropriately requires fluency in sophisticated customer analytics that can identify a brand’s most valuable customers, while also helping marketers understand the right target acquisition costs based on projected lifetime value.

Customer 296
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How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

Optimizely

million in net income in 2016, a 420% gain from 2015 – landing them the No. And their more conservative approach paid off – Internet Retailer reported that despite only using 8.2% 8 spot on Internet Retailer’s ranking of the 50 best e-retail marketers. What does this mean for marketers today?

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Inside the Overlap Between Omnichannel and Personalized Experiences in Retail

Sailthru

As the world’s largest retailer and online retailer go head to head in a battle of Goliath and Goliath, one thing is clear: Omnichannel has become the white whale for retailers. Technology has created a complex customer journey. How can a brand master the omnichannel experience? Personalization and omnichannel.

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The ‘Cart Abandonment’ Epidemic: Retailers’ Need For A Swiss Army Approach To E-Commerce

RTP blog

By Kelly DeRosa, IgnitionOne In 2016 alone, retailers lost an eye-watering $4.6 The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes. trillion to abandoned merchandise in online shopping carts.

eCommerce 150
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7 Powerful Enterprise E-Commerce Platforms for Retail Businesses

Fabric

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Enterprise e-commerce platforms can help businesses comply with the Payment Card Industry Data Security Standard (PCI DSS).

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

These hybrid experiences are driven by an integrated ecommerce strategy and solution that allows companies to carry not only brand messaging, marketing tactics, and product information across channels, but also customer data. This means businesses can give customers a more seamless, frictionless experience. Read the Guide.