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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. With it, businesses can gain insights into the offline habits of their customers and figure out where competitors and partners are located to optimize decisions like site selection.

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The Facebook Retail Reinvention

RTP blog

By Debbie Hauss, Editor-in-Chief A few years ago retailers were lamenting their decisions to try to use Facebook as a commerce channel. A Business Insider article made the statement clearly: “Companies first started selling things directly through Facebook in 2009. They all ended up closing their stores within a year.”

Insiders

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Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies

BigCommerce

For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. And research shows that hundreds of millions of shoppers now turn out for Small Business Saturday each year. But why is Small Business Saturday so important? What is Small Business Saturday?

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Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017

BigCommerce

BigCommerce has teamed up with retail and payment experts Square to dive deep into the shopping habits, behavior and preferences of thousands of American buyers across multiple generations. However, despite how easy it is to launch a webstore, scaling an online business remains extremely difficult even for the most seasoned ecommerce expert.

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The 6 Best Mobile POS Systems For 2022

Ecommerce Platforms

Mobile POS systems are all the rage right now, and as we head into 2022, their adoption rate is only going to increase. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years. Mobile POS systems aren’t new, but they have grown in popularity considerably in the past couple of years.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. mobile and iOS v. Small Business Saturday. Small Business Saturday: +22.79%. Mobile Orders Surpass 50%. Black Friday.

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How Purchasing Behavior Differs by Generations

ecomdash

In order to stay relevant in any marketplace, it’s essential for small businesses to fully understand consumers’ purchasing preferences. In 2016, it was predicted that baby boomers would soon control 70% of the United States’ disposable income. This is largely due to their preference for engaging with in-store clerks.