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How to Set Up Amazon PPC: A 2021 Guide

SellBrite

One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace. In 2016, sellers using Amazon PPC doubled globally, and PPC clicks grew over 150%. A Quick Intro to Amazon PPC. Let’s dive in.

PPC 144
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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

After all, eBay has a total 167 million shoppers, whom of which spent $84 billion in 2016 alone. That’s why in November 2016 , BigCommerce and eBay partnered up to make getting set up that much easier –– and increase revenue for savvy brands looking to grow sales without much work. I’d recommend the integration for sure!

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). Let’s look at SEO next. eCommerce SEO Metrics.

PPC 162
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Free ASIN Lookup Tool: The One Tool You Need to Sell More on Amazon

BigCommerce

We worked with Amazon SEO expert Bryan Bowman in the Fall of 2016 to publish a comprehensive, step-by-step guide to ranking on page 1 of Amazon. So I dropped my price to cost and cranked up the PPC. It wasn’t until I read your article “How To Master Amazon SEO” that I considered rearranging the Product Title.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. This means we have excluded brands from the data set that joined BigCommerce prior to Cyber Week 2016. And in fact, the biggest increase in orders and sales in 2017 over 2016 was on Thanksgiving itself. Automotive merchants on BigCommerce made 40.23% more in 2017 than 2016 during Cyber Week.

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Google’s Doubling Down on Ads. Here’s How to Optimize Your Google Shopping Ads Now.

BigCommerce

Since February 2016, these are the only type of ads that show in this position on desktop. Combining a Google Shopping strategy with your current paid search and SEO tactics will help you earn the full visual real estate of Google – increasing your chance for click-thru traffic! Optimize your feed with common SEO tactics.

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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

over 2016 to $691.9 over 2016 to $138.4 Optimize product pages for long tail search terms (think voice commerce): Beyond mobile text SEO, make sure to optimize your product pages for longer tail questions rather than keywords. Update SEO: More Traffic for Less Ad Spend. Technical SEO is where you see the biggest wins.

Mobile 282