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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Let’s look at SEO next.

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Need Leads ASAP? Quora Marketing is the Best Lead Gen Hack

Kissmetrics

After all, it takes a long time for SEO to impact your business. PPC sports varied results. Social media requires a lot of attention, and banner ads don’t really work very well these days. As of March 2016, the platform was up to 300 million monthly unique users. But generating leads is easier said than done.

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Multichannels: Not Just for TV

ChannelAdvisor

It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. SEO, marketplaces and PPC aren’t going to be your best marketing options.

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Inbound Call Conversion Tracking for eCommerce: A Guide to Getting Started

Inflow Insights

Potential customers will see one number for a paid ad, another for an organic SEO listing, and another for a direct visit, etc. What is Keyword Level Call Tracking (PPC Call Tracking)? Why Integrate PPC Call Tracking? Call tracking can be integrated through Google analytics to see metrics at the keyword level.

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18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

Moz has created a helpful Local SEO Holiday Checklist that you can use to make sure your local listings are ready for the holidays. She advises defining performance metrics; creating a budget; establishing a plan around peak promotions; preparing for SEO changes; launching PPC holiday ads; and more.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. Influencer Marketing & Social Media Engagement. This means we have excluded brands from the data set that joined BigCommerce prior to Cyber Week 2016. And in fact, the biggest increase in orders and sales in 2017 over 2016 was on Thanksgiving itself. Selling on Amazon. Get The Data Now.