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Top 7 Takeaways from eTail East 2017

Optimizely

eTail East 2017 was a huge success. The conference brought together an audience of retailers large and small, alongside expert speakers who shared a number of cutting-edge ecommerce and omnichannel strategies. Here is the the best advice and boldest predictions from some of the top speakers at eTail East 2017.

Mobile 180
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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. Invest in omnichannel commerce and payments.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. In 2017, the Top 1000 online retailers in North America collectively increased online sales by 18.5%, and ecommerce accounted for 49% of retail industry growth.

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REPORT: Omnichannel Marketing is All Hype, No Execution

Optimizely

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. Strategic omnichannel marketing.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. You get to decide on the price, discount strategies, shipping, packaging, customer communications, and more to ensure your customers have a great shopping experience.

B2C 170
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IRCE: The Rise of the Chief Digital Officer, Using People-Power for Conversions

Blue Acorn

Today, his company works with Saks Fifth Avenue to create “omnichannel associates.”. Here’s the problem: The omnichannel experience has focused on inventory and logistics, but not capitalizing on the 45 minutes your floor person spends with a customer is like losing customer data.

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Direct-to-consumer retail is about dynamism, as well as data

365 Retail

The growth of omnichannel shopping is causing the retail landscape to evolve, and there’s no one-size-fits-all solution. To thrive, DTC brands must harness multiple opportunities to build closer bonds with their target customers. Melissa Minkow, Director, Retail Strategy at digital consultancy, CI&T. The cost-control tradeoff.