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Data-driven predictions for ecommerce marketing in 2018

Klaviyo

2017 is soon to be a thing of the past, crazy right? While it may be hard to believe the end of the year is here (and the busiest time for ecommerce stores), the end is near. You may be wondering, what’s on the horizon for ecommerce marketing in 2018? What are your predictions for the state of ecommerce marketing in 2018?

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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

That integration remains the industry’s only active native integration enabling you to increase sales by selling directly to eBay’s massive customer base, right from your BigCommerce control panel. 96.44% increase in revenue through eBay + BigCommerce integration as of 2017. Damon Didier, VP of Marketing at Office Furniture Source.

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The Top 6 Ecommerce KPIs for 2017

ROI Revolution

Looking at how data centric success is generally measured, we’ve put together a list of the 6 most valuable KPIs ecommerce businesses should monitor for 2017. This makes traffic monitoring one of the best key performance indicators to measure, as it tells you bundles about the strength of your online presence and marketing campaigns.

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

Retargeting is a cookie-based technology that displays custom advertisements to visitors who leave an online store without purchasing or performing another desired action. Different customers came to the site for different reasons. Lumping all these customers into one group is a big mistake. They visited different pages.

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18 eCommerce Marketing Resources to Help You Have the Best Holiday Sales Ever

Inflow Insights

If your business is both online and off, you’ll want to ensure that your customers will know where to find you, how to contact you, and what your hours are. Make sure your marketing is visually compelling for those shopping with intent or with curiosity. Don’t forget to provide excellent customer service!

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How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Inflow Insights

Editor’s note: This blog was originally published in 2017. Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. Want similar results for your eCommerce store? It has been updated for accuracy and modern practices.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Niche PPC Strategies.