Optimizely

AUGUST 14, 2018

But few brands are lucky to attain the ranks of true customer loyalty. For ecommerce brands today, the sad truth is most consumers go wherever the trends go. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Understanding customer psychology.

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

ecomdash

SEPTEMBER 13, 2018

According to new evidence , Halloween spending in 2017 reached a new record high, $9.1 billion of the year before, and about half of the total sales from Thanksgiving weekend 2017 , $19.62 For online retailers, it’s a new and largely underutilized opportunity for you ecommerce marketing strategy. That’s up from the $8.4

eCommerce Marketing 66

eCommerce Marketing eCommerce Marketing Online Retail 66

ROI Revolution

JULY 6, 2017

Looking at how data centric success is generally measured, we’ve put together a list of the 6 most valuable KPIs ecommerce businesses should monitor for 2017. A core aspect of strong ecommerce marketing strategy is lead generation. You are always spending some sort of money on every customer acquisition.

eCommerce 96

eCommerce PPC Download Improvements 96

BigCommerce

JULY 13, 2017

That integration remains the industry’s only active native integration enabling you to increase sales by selling directly to eBay’s massive customer base, right from your BigCommerce control panel. 96.44% increase in revenue through eBay + BigCommerce integration as of 2017. Damon Didier, VP of Marketing at Office Furniture Source.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Onilab User Guides

JULY 12, 2019

The reason for that is simple: outstanding and smart marketing creates a huge buzz and can attract hundreds of new customers in no time. Below are the biggest e-commerce brand fails that costed companies a significant amount of lost revenue reduction of customer loyalty. Bad product photos.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Klaviyo

OCTOBER 25, 2017

With significant year over year growth, 2017 is heating up to be even bigger. It’s truly an exciting time to be an ecommerce marketer. At Klaviyo, we know there are only so many hours in the day and that running an ecommerce store (or its marketing team) usually entails a never-ending list of to-dos.

Marketing 95

Marketing Social Media eCommerce Mobile 95

Kissmetrics

JULY 11, 2017

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. Increase the average number of times each customer buys from you. Increase the average order value (AOV) from each customer. These are categorized in ways to grow: New Customers. Content Marketing.

eCommerce 243

eCommerce Customer Merchant Services Conversion Optimization 243

Kissmetrics

JUNE 14, 2017

Your customers are everywhere. That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. — Old Navy Official (@OldNavy) May 19, 2017.

Channel 226

Channel Customer Jewelry Customer Data 226

BigCommerce

OCTOBER 12, 2017

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. 1-25% sales increase: 50.28%.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

ESW

MAY 23, 2018

Successfully cracking the lucrative European market poses significant challenges not encountered in North America. Here are some of the biggest hurdles to consider if you’re eager to make Europe part of your eCommerce growth plan. In fact, eCommerce is the fastest growing segment in retail across Europe. billion USD).

Merchant Services 60

Merchant Services Payment Services eCommerce Marketing eCommerce 60

Salsify

NOVEMBER 7, 2018

Amazon may dominated the US ecommerce market, but China’s Alibaba, the country’s most prominent ecommerce marketplace, blows Amazon out of the water with its revenue numbers. in 2017, for Alibaba it’s Single’s Day which brought in $25.1B in the same year.

Customer 60

Customer eCommerce Marketing eCommerce Marketing 60

BigCommerce

DECEMBER 19, 2017

ecommerce platform providers) commissioned by Discover® Global Network, mid-sized merchants with annual revenues of $250 million to $1 billion are seen as the most high-risk targets for fraud over the next 12-24 months. First, fraudsters likely see mid-sized merchants as having enough revenue and customer volume to make attacks worthwhile.

Merchant Services 337

Merchant Services Presentation Payments Payment Services 337

Retail TouchPoints

JULY 22, 2021

In 2017, retail coffee giant Starbucks faced a strong backlash from consumers in the U.S. The shopping behemoth accounts for over half the ecommerce market on its own. At the end of the day, only one certainty remains; the retail industry needs to keep improving its customer experience to stay in the game. .

eCommerce 303

eCommerce Retail Payment Services Social Media 303

Optimizely

MARCH 7, 2019

The marketing technology sector is growing at an astronomical rate. Consider the following stats from MarTech Today : The MarTech industry grew by 27% (1,500 new solutions) YoY from 2017 to 2018. In 2018 there were 6,829 MarTech solutions offered on the market. Promote customer loyalty through offering seamless, 1:1 experiences.

B2C 170

B2C Marketing Technology Customer Loyalty 170

Demac Media

JUNE 26, 2017

3 years ago we published a blog post about everything you should should know concerning CASL – the Canadian Anti Spam Legislation – a law that was suppose to come into full effect on July 1st, 2017. Support provided through IM to customers. Twitter direct messaging to communicate with customers. You CAN get Fined!

eCommerce Marketing 45

eCommerce Marketing Improvements eCommerce Electronics 45

Ecommerce Platforms

JANUARY 4, 2019

trillion in retail ecommerce sales projected worldwide for 2021. Companies embracing ecommerce marketing strategies are experiencing rapid growth. In 2017, there were 1.66 Prepare for the exciting future of ecommerce by implementing the emerging trends of 2019. Personalization and Customer Engagement.

eCommerce 223

eCommerce Payment Services B2B BigCommerce 223

Optimizely

JUNE 29, 2017

Most ecommerce marketers know that on average, 80% of your sales will come from 20% of your customers. Manillo believes in “better shopping,” and places emphasis on lightning-fast delivery, low prices, and superior customer service (they have an average rating of 5 stars!). The marketers at Manillo.dk The Manillo.dk

B2C 150

B2C Accessories Channel eCommerce Marketing 150

GetElastic

APRIL 8, 2021

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. When they don’t, they either blame their customers or figure that ecommerce won’t work for them.

B2B 148

B2B eCommerce B2C Payment Services 148

Ecommerce Platforms

JUNE 4, 2017

Cross border ecommerce is a phenomenon that has quietly gained huge momentum as customers purchase products from outside their borders. Conversational ecommerce is seen as a potential use case for customer service which involves the usage of technology to help with communication.

eCommerce 159

eCommerce Merchant Services Payment Services Payments 159

ESW

SEPTEMBER 3, 2018

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. The popularity of cross-border eCommerce is on the rise.

Customer Data 84

Customer Data eCommerce Customer Consumer 84

BigCommerce

NOVEMBER 28, 2017

Now, it’s time to pick, pack, ship and take a look at your marketing campaigns to see which won, which lost and what that may mean for your 2018 marketing initiatives. It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Selling on Amazon.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

Inflow Insights

NOVEMBER 14, 2017

If your business is both online and off, you’ll want to ensure that your customers will know where to find you, how to contact you, and what your hours are. Make sure your marketing is visually compelling for those shopping with intent or with curiosity. Don’t forget to provide excellent customer service!

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Payoneer

JUNE 20, 2019

Ecommerce is becoming more and more popular in Belgium. Online spending has increased 10 times in the period 2013-2017, from approximately half a billion euros to almost 5.5 Optimizing the Ecommerce Customer Experience. An overall strategy encompassing both desktop and mobile is worth pursuing in these markets.

eCommerce Marketing 47

eCommerce Marketing Merchant Services eCommerce Payment Services 47

Retail TouchPoints

DECEMBER 11, 2020

Amazon ’s dominant role in ecommerce — and in retail as a whole — isn’t likely to diminish any time soon. In fact, according to Robin Gaster, PhD, author of the forthcoming book Behemoth, Amazon Rising , Amazon’s share of the total ecommerce market could reach as high as 60% to 65% during the coming decade.

Shipping Costs 218

Shipping Costs Books Fulfillment eCommerce 218

ecomdash

SEPTEMBER 26, 2018

Just take a look at some of the statistics from Halloween 2017: Retail spending for Halloween 2017 reached $9.1 179 million people celebrated Halloween in 2017, another record. In fact, Amazon’s candy sales in September and October of 2017 almost reached $20 million. Need help marketing your products?

Jewelry 96

Jewelry Toys Accessories Supplies 96

BigCommerce

JULY 19, 2018

The second reason is the growing ecommerce market. In 2017, online sales of beer, liquor, and wine increased by more than ? billion in 2017. Clearly, there are plenty of brands who recognize the potential of wine ecommerce and have begun taking advantage of this selling channel. year-over-year (YoY).

Shipping Costs 263

Shipping Costs Shipping eCommerce Merchant Services 263

ESW

SEPTEMBER 3, 2018

Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. According to Jenna Vassallo at Forrester, cross-border purchases will make up 20 percent of the worldwide eCommerce market by 2022. The popularity of cross-border eCommerce is on the rise.

Customer Data 60

Customer Data eCommerce Customer Consumer 60

Jumpshot

APRIL 5, 2018

It’s no doubt that Amazon rules e-commerce. It’s been reported that the retail giant nabbed almost 44% of all e-commerce sales in 2017 and will account for half of all online sales in the next five years. See below: Share of purchases compared to other eCommerce marketplaces, Q4 2017 and Q1 2018.

eCommerce 60

eCommerce Shipping Costs Retail Subscription 60

ChannelAdvisor

JUNE 27, 2017

Last week I had the opportunity to represent ChannelAdvisor and present at Alibaba’s first major e-commerce conference, Gateway 2017. The event was both exciting and impressive, hosting roughly 3,000+ attendees across brands, retail, and services — all of which were looking to tap into the gargantuan Chinese e-commerce market.

eCommerce 71

eCommerce Merchant Services eCommerce Marketing Small Business Retail 71

ChannelAdvisor

OCTOBER 8, 2018

billion in sales in 2017. In 2017, 140,000 sellers listed 15 million products and processed 812 million orders — all within a 24-hour period. Here’s why: China is by far the world’s largest e-commerce market, with annual sales approaching $1.53 billion in gross merchandise volume.

Merchant Services 45

Merchant Services eCommerce Marketing eCommerce Electronics 45

Ecommerce Platforms

APRIL 21, 2020

is a cloud-hosting platform that’s been around since 2017 when a mix of developers and ecommerce experts founded it. Templ.io’s philosophy is that “only the best is good enough for our customers. Their list of existing clients include many top names in the Swedish ecommerce market, as well as many discerning small businesses.

WooCommerce 160

WooCommerce eCommerce Management Customer 160

GetElastic

DECEMBER 10, 2018

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. When implementing an ecommerce system, it’s critical to focus on the user experience (UX).

B2B 156

B2B eCommerce B2C Payment Services 156

Optimizely

MAY 6, 2019

First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. Outline Your Customer Lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

ChannelAdvisor

AUGUST 30, 2017

Which could make 2017 an ideal year to incorporate a promotional plan for Singles Day into your holiday season strategy. Here’s why: China is the world’s largest e-commerce market, with sales approaching $1.13 That’s half of all e-commerce sales worldwide. Remind Me: What Is Singles Day?

eCommerce 68

eCommerce Merchant Services eCommerce Marketing Electronics 68

UpSellIt

JULY 10, 2019

Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down. Similarly to Facebook retargeting, SMS messaging leverages real-time personalization to enhance the customer experience.

Marketing 78

Marketing Reference eCommerce Article 78

Onilab User Guides

DECEMBER 21, 2018

Hackers Use Your Security Holes to Steal Customer Payment Details. Depending on where you get your data from, Magento owns from 14 to 20% of the e-commerce market. Magento has been named a leader in the Forrester Wave: B2B Commerce Suites For Midsize Organizations, Q3 2017 [link] pic.twitter.com/dEaxKYI8Ga.

Payment Services 45

Payment Services Merchant Services Payments Magento 45

BigCommerce

AUGUST 8, 2017

For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can payoff extensively with every marginal customer. Focus first on custom audiences.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420