2017 Improvements Mobile Search Marketing 
ROI Revolution
MARCH 8, 2018
In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Let’s get to it!
BigCommerce
JANUARY 9, 2018
It’s official: mobile ecommerce on-site search experiences are abysmal. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. And yet, despite most of us using on-site searches on mobile, the mobile search experience on ecommerce sites is almost entirely broken.
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ROI Revolution
JUNE 17, 2022
Google is by far the leading traditional search engine for paid advertising, with 85.6% of the desktop market share as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Search ad spending makes up 41% of all digital ad spending. respectively.
Sailthru
JANUARY 5, 2018
In Morgan Stanley’s survey of 1,000 Prime members, 40 percent said they were members in the last quarter of both 2016 and 2017, indicating that membership growth has flattened. A new research note from Morgan Stanley indicates that the growth of Prime memberships may be slowing, reports CNBC. What Data from the Cyber 5 Foretell for 2018.
Kissmetrics
MAY 21, 2018
According to Sprout Social, 48% of Millennials and 48% of Gen X-ers followed a brand on social media in Q1 of 2017. Additionally, social provides you with an opportunity to engage and entertain – something you’ll struggle to do on a search engine. In 2017, social accounted for 25.6% of all site visits. Here is an example.
Shopping Signals
MARCH 21, 2023
This includes everything from keyword research and technical audits through to link building campaigns and content marketing initiatives – all designed to boost website visibility and improve overall customer satisfaction levels. of ecommerce traffic comes from organic search (Wolfgang Digital, 2017).
ROI Revolution
OCTOBER 24, 2018
After the 2017 post-season, YouTube TV partnered with Major League Baseball in an attempt to enhance the broadcast experience for viewers. The real boon for advertisers is that this new format also includes viewers streaming through a mobile app such as Chromecast, or on set-top boxes like Roku or the Amazon Fire Stick.
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