Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Content Audit Strategies. #3:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Shopping Signals

MARCH 21, 2023

This includes everything from keyword research and technical audits through to link building campaigns and content marketing initiatives – all designed to boost website visibility and improve overall customer satisfaction levels. An ecommerce SEO agency can help optimize marketing budgets by focusing on cost-effective strategies.

eCommerce 52

eCommerce SEO Improvements Mobile 52

Sailthru

JANUARY 5, 2018

The plan, which the company calls “One Home Depot,” includes improving e-commerce, revamping distribution, expanding delivery options and improving stores to support customers, many of whom begin their in-store purchases with research on the company’s website. Over the next three years, Home Depot plans to spend $5.4

Omnichannel 68

Omnichannel eCommerce Internet Retail Search Marketing 68

ROI Revolution

JULY 18, 2019

Just like almost everywhere else, one major trend we’re seeing in paid search is a shift to being mobile-focused. Any brand that doesn’t have a good mobile site is going to struggle to do well with paid search. Therefore, it’s very important to optimize your site for mobile.

PPC 68

PPC Mobile Internet Retail Marketing 68

GetElastic

JULY 12, 2019

B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes. Relying on some basic principles, mobile and website development companiescontinue to look for innovative ways to reach target prospects while using social media for their two-way conversation between business.

B2B 138

B2B Social Media PPC Management 138

Jumpshot

SEPTEMBER 15, 2016

Our data also indicates that Nike has difficulty converting customers on mobile browsers once they’ve started the checkout process. Nike needs to reassess its path-to-purchase experience on mobile browsers to increase performance and conversions. Here’s a full breakdown of our path-to-purchase analysis of Nike.com. Product View Rate.

Apparel 74

Apparel Mobile Consumer Marketing 74

SellBrite

MARCH 15, 2018

Improve site speed. Removing unnecessary files, such as images, and reducing file sizes are both ways you can lessen HTTP requests and improve site speed. By reading other users’ questions about the applications of your product, the shopper can begin to imagine how your item could improve their own life.

eCommerce 125

eCommerce Social Media Mobile Gifts 125

Inflow Insights

JANUARY 20, 2021

Optimize Your Strategy for Mobile. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers. The actual queries that convert on mobile aren’t necessarily the same ones people use from desktop. We start by determining the historic mobile-only ROAS. No surprises there.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

ROI Revolution

AUGUST 14, 2019

Ensure that your website is mobile-friendly. Use the Mobile-Friendly test to determine if you need to make improvements. While you can act on some of these simultaneously, this checklist generally follows a chronological order in which you should implement these action items. The Local SEO Checklist.

SEO 92

SEO White Paper Social Media Information 92

ROI Revolution

OCTOBER 5, 2021

30% of shoppers said pandemic safety precautions like crowd control would improve their Black Friday shopping experience last year, but better deals and lower prices still won out as the top priority for consumers at 35%. Mobile ordering accounted for 40% of total ecommerce spending on Black Friday after surging 25.3%

Sporting Goods 78

Sporting Goods eCommerce Consumer Reference 78

Kissmetrics

MAY 21, 2018

Many markers are quick to support social or mobile apps over email marketing. In fact, email was the only contact method that actually improved between 2016 and 2017. But user preference isn’t the only thing that email marketing has over other contact methods. Here is an example. But blogging isn’t your only option.

SEO 225

SEO Social Media Blog Channel 225

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. What will your business do to improve your shopping experience?

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

DECEMBER 2, 2021

Desktop still reigns over mobile as the top device for online purchases, bringing in a total of $63 billion over Cyber Week to make up 57.8% for mobile. Improve site speed and page experience. Now that page experience is an official Google ranking factor, there’s even more incentive to improve your Core Web Vitals performance.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

Kissmetrics

AUGUST 18, 2020

The top PPC marketers know the best way to improve ROIs and reduce wasted ad spend is by focusing on transactional keywords rather than informational keywords for paid search marketing. Because people searching for transactional terms are more likely to spend money. Mobile optimization.

PPC 313

PPC Social Media Multi-channel Mobile 313

BigCommerce

JANUARY 9, 2018

It’s official: mobile ecommerce on-site search experiences are abysmal. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. And yet, despite most of us using on-site searches on mobile, the mobile search experience on ecommerce sites is almost entirely broken.

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

ROI Revolution

DECEMBER 14, 2021

Desktop still reigns over mobile as the top device for online purchases, bringing in a total of $63 billion over Cyber Week to make up 57.8% for mobile. Improve site speed and page experience. Now that page experience is an official Google ranking factor, there’s even more incentive to improve your Core Web Vitals performance.

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

eCommerceFuel

SEPTEMBER 15, 2017

Jeff talks about recent improvements to search engine algorithms that have changed the SEO factors you should be focusing on. Jeff : Yeah, absolutely been working together these past few weeks doing some cured research, optimizing pages and content, and looking for some website structure improvements. Be Mobile-Friendly.

SEO 104

SEO eCommerce Mobile Blog 104

Ecommerce Platforms

JULY 31, 2020

There are many ways to do this – investing in high-converting marketing campaigns, developing SEO strategies, improving your web design, etc. Without a firm grasp of where you're already ranking on search engines (i.e., Improve Your Digital Marketing Efforts. Optimize Your Website for the Mobile Age.

eCommerce 118

eCommerce Web Design SEO Beauty and Health 118

ROI Revolution

MARCH 30, 2023

Having this strong foundation in place gave us the confidence to let the campaign run its course and ultimately allowed our team to focus on other areas of our customers’ experiences.” – Marketing Manager at Luxury Fashion Brand Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

ESW

MARCH 11, 2019

At an industry level, this translates to some impressive numbers: The voice search market is expected to jump from $2 billion in 2018 to $40 billion in 2022, according to management consultancy OC&C Strategy. Voice search is here to stay, and for good reason. Voice search is all about improving the UX for the customer.

eCommerce 113

eCommerce Jewelry SEO Magazine 113

Inflow Insights

APRIL 16, 2019

This not only helps to enhance visibility for those high intent searches, but it also helps to boost CTR from the ads. 4 – Our Mobile-Optimized Strategy for Improved eCommerce ROAS. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers — no surprises there.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

ROI Revolution

JULY 31, 2023

One of your brand’s top priorities when preparing for the Cyber 5 surge in traffic will be to optimize for mobile. Just like in all other facets of digital marketing, a mobile-first mindset during Cyber 5 will bring you more profitable success and lead to more satisfied, returning customers. in 2020.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

Kissmetrics

JANUARY 21, 2021

I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone crazy trying to unlock the secrets of how to improve Google ranking without getting penalized. Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply.

Improvements 363

Improvements SEO Social Media Mobile 363

ROI Revolution

MAY 4, 2020

It gives the economy a chance to improve and gives consumers a chance to feel more comfortable spending their discretionary income. It uses artificial intelligence and machine learning to navigate this constantly changing market and makes sure that what the consumer is seeing is optimized in the best way for them. Industry Updates.

eCommerce 97

eCommerce Social Media Games Supplies 97

ROI Revolution

OCTOBER 24, 2018

The real boon for advertisers is that this new format also includes viewers streaming through a mobile app such as Chromecast, or on set-top boxes like Roku or the Amazon Fire Stick. It allows advertisers to set unique bids for this new TV device type, separate from other channels like mobile or computers. ” -YouTube.

Marketing 68

Marketing Games Mobile Events 68

ROI Revolution

NOVEMBER 13, 2018

The real boon for advertisers is that this new format also includes viewers streaming through a mobile app such as Chromecast, or on set-top boxes like Roku or the Amazon Fire Stick. It allows advertisers to set unique bids for this new TV device type, separate from other channels like mobile or computers. ” -YouTube.

Marketing 60

Marketing Games Mobile Events 60

Kibo

MARCH 29, 2021

Email and search marketing followed. But it wasn’t until mobile shopping and social media surged that retailers realized a more broad-based strategy was needed. Mobile apps and websites developed separately from flagship ecommerce sites.

Merchant Services 118

Merchant Services Order Fulfillment Omnichannel Customer Experience 118

ROI Revolution

JANUARY 25, 2023

Drive downloads to your mobile app from your website.   Sara Burns, Senior Team Lead, Paid Search The importance of creative definitely extends to the paid search side, as well. You should have multiple payment methods, such as PayPal, Apple Pay, and BNPL options like Klarna and After Pay. Nobody likes a pop-up!

eCommerce 78

eCommerce Social Media SEO Payments 78

Kissmetrics

JUNE 22, 2021

Your readers should be able to access your content on a desktop computer, then continue where they left off using their smartphone or complete their purchases through your mobile app, with absolutely no hassles at all. What does a small mammal have to do with content creation and your marketing strategy? Mobile testing is also crucial.

Marketing 350

Marketing Social Media Blog SEO 350

ROI Revolution

AUGUST 5, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

MARCH 2, 2021

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. 2020 COVID-19 + mobile stats + trends.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JUNE 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

With consumers spending more time on mobile in light of the pandemic, mobile retail ecommerce revenue surged 26% to $338 billion last year. Home Depot’s quarterly sales surpassed $40 billion for the first time ever in Q2 2021, with the consumer interest in home improvement that surged at the start of the pandemic not going away.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MAY 6, 2021

Global mobile payments make up 46% of that, amounting to a total of $102.7 In 2018, global mobile payments accounted for just 18.9% Here’s a hint: being agile and adaptable in your paid search strategy will remain critical in 2021. . Mobile revenue predictions for 2021 and how you can take action. trillion by 2025.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

NOVEMBER 4, 2021

Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. of smartphone users will use their mobile phone to pay for point-of-sale transactions this year, and that number will surpass 50% for the first time in 2025.

eCommerce 78

eCommerce Social Media Payments Payment Services 78