Omnichannel Retail Index Spotlights 4 Investment Areas
Retail TouchPoints
JULY 20, 2022
The report also identified four broad areas that would benefit the most from focused retailer investment: • The mobile experience; • Search as a branded discovery vehicle; • Social proof for products; and. However, the overall adoption rate of best practices was 61% , which indicates that there are still plenty of improvements to be made.
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