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Multichannel Selling: The Key to Success in eCommerce

Algopix

A report by BigCommerce shows that customers actually shop across a wide range of channels. Although Amazon is the major player, the remaining sales channels should not be neglected. Why Multichannel Selling Strategy? Multichannel seems to be a big thing, but what exactly are the reasons for this? Increased Exposure.

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The Path of Today’s CPG Brands

Retail TouchPoints

The combination of greater availability of venture capital, more affordable digital advertising options and direct-to-consumer sales channels has removed previous barriers of launching new brands. In 2020, Edgewell (maker of Schick razors) was set to acquire DTC shaving brand Harry’s for $1.37

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

Omnichannel Fashion Ecommerce. If the past few years have taught us anything, the omnichannel customer is here to stay. Omnichannel marketing , as opposed to multichannel marketing, places your customer at the heart of your marketing strategy and personalizes their experience. Try Omnisend free for 14 days!

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Tips for shipping success during the 2021 holiday season

Omnisend

HSN included this callout in its 2020 holiday emails. Notifying the selling channel of the shipping confirmation can be a tiring process if you do it by hand. Create an omnichannel experience without increasing your workload. You may want to expand the return window through at least mid-January to attract holiday shoppers.

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Email, SMS, and push marketing statistics for ecommerce in 2022

Omnisend

Supply chain challenges created an extended holiday shopping season and brands increased their attention to the importance of first-party data and opt-in marketing channels. And while all of this was swirling in the background, they were trying to increase sales and maximize sales through established and maturing marketing channels.

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Retail industry’s annual tech investment gap could top £22bn, creating an innovation vacuum that risks sector health and business survival, warns the Retail Think Tank

365 Retail

The RTT whitepaper – ‘ Change Or Fail: Why Innovation Is The Business Survival Issue Retailers Can’t Ignore ’ – suggests omnichannel retailers should be spending between 4-8% of their revenue on technology per annum. However, currently most retailers only spend between 1.5-3%,

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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. Myth #1: Omnichannel and multichannel are the same. The benefits of going omnichannel?