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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

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How to Enhance Your SMS Campaigns by Boosting Deliverability

Omnisend

Understanding SMS reliability and how to improve upon it are key to making this communication channel shine. The purpose of marketing is to reach the customer and generate an action or response. SMS marketing consists of sending text messages to convey an announcement of some kind; i.e., a reminder, a promotional deal, etc.

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The Best B2B Ecommerce Platform for 2020

Ecommerce Platforms

According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. Sell on multiple channels? This means investing in software for your eCommerce store that helps with order management across a range of systems, including social media.

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Best Email Marketing for Shopify 2020 – Top 10 Apps Reviewed and Compared

Ecommerce Platforms

Premium — the Premium plan includes all the features from previous plans as well as the ability to run Facebook ads, live chat, multi-user access, and the ability to send between 120000 and 350000 emails per month. It includes unlimited sends, customizable templates, basic eCommerce marketing, and the ability to accept online payments.

Shopify 206
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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Ecommerce Platforms

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). In 2020, she was selected as Fortune China Most Influential Businesswoman, and Forbes China Up-and-Coming Businesswoman in 2021. for consumer goods and 10.6%

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The Ultimate Guide to Cookieless Tracking

Omnisend

In this article, we’ll explain the importance of cookies to contemporary tracking techniques and take a look at what ecommerce vendors are doing to adjust to a cookieless future. Many advertisers have grown accustomed to a multi-touch attribution model, which attempts to identify the contribution of each touchpoint to an eventual sale.