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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Keyword call tracking is a game-changer for voice interactions. You can maximize AdWords ROI and use multichannel tracking to get a full picture of both sales and marketing metrics. Otherwise, you really have no way of tracking that kind of data over the phone yourself unless you’re manually recording calls and playing them back later.

Marketing 362
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Compete with Amazon At Its Own Game: A Five-Point Guide

Kibo

Competitors still have opportunities to compete, but they must differentiate themselves from Amazon to stay in the game and forget about fighting the e-commerce giant head-on. . Here are 5 Key Ways to Compete With Amazon in 2021. The post Compete with Amazon At Its Own Game: A Five-Point Guide appeared first on Kibo Commerce.

Games 62
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Updated August 5, 2021. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Citibank saw spending on cards increase 40% in Q2 2021. Contactless payments grew 37% YoY in Q2 2021 to account for 45% of global in-person transactions. increase over 2019.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Last updated March 2, 2021. Growth rates will begin to normalize in 2021, but consumers will continue spending more time on social media than they did before the pandemic. 2021 COVID-19 stats + trends. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ).

eCommerce 195
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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. While we have metaverse-like experiences today — including games like Fortnite or Roblox — an actual, fully realized metaverse is still a few years away.

Marketing 326
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Updated December 2, 2021. Black Friday 2021 brought in $8.9 Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. November 11.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Last updated June 1, 2021. As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Email will be the top channel that brands use to communicate with customers and prospects in 2021, though voice search and ads are also making their way up the ladder.

eCommerce 158