Marketing Automation: What is it, Examples & Tools [2021]
Kissmetrics
JULY 12, 2021
Keyword call tracking is a game-changer for voice interactions. You can maximize AdWords ROI and use multichannel tracking to get a full picture of both sales and marketing metrics. Otherwise, you really have no way of tracking that kind of data over the phone yourself unless you’re manually recording calls and playing them back later.
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