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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. We used to talk about multichannel, then it was omnichannel.

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. Selling on multiple channels need not cost a fortune if you do it right. So how can you effectively incorporate multichannel commerce into your strategy? What is multichannel selling?

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

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Zoho Desk Review (Apr 2022): A Complete Guide

Ecommerce Platforms

This omnichannel customer service software currently supports more than 50,000 businesses worldwide, offering everything from increased customer satisfaction to better agent productivity. Zoho Desk Review: Omnichannel Support. The self-service ecosystem comes with portal customization to adjust the look and feel using HTML and CSS.

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Best GetResponse Alternatives (Mar 2022) – Top Solutions Reviewed

Ecommerce Platforms

9 POS System Software for Coffe Shops and Cafes in 2022. Here’s our list of the best GetResponse Alternatives in 2022 (in no particular order). HubSpot Marketing Hub Review (Mar 2022) – The Ultimate Guide. HubSpot Pricing (Mar 2022): The Ultimate Guide to HubSpot's Products and Pricing Plans. Go to the top.

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Distribution and Wholesale Seek Retail Skillset to Gain Competitive Edge

365 Retail

Embracing an omnichannel approach which allows for a positive customer journey is increasingly being adopted by distributors and wholesalers, who are moving to utilise interim retail resource to create competitive advantage. Regardless, the website isn’t just a direct selling channel, nor is it just a shop window either.

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Email, SMS, and push marketing statistics for ecommerce in 2022

Omnisend

Supply chain challenges created an extended holiday shopping season and brands increased their attention to the importance of first-party data and opt-in marketing channels. And while all of this was swirling in the background, they were trying to increase sales and maximize sales through established and maturing marketing channels.

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