Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’
Retail TouchPoints
JANUARY 11, 2023
Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. It is our vision to create the industry’s most complete omnichannel retail media stack to support retailer evolution through retail media.
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