2024 B2C Marketing Priorities And Challenges
Forrester eCommerce
MAY 31, 2024
B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Improving brand perception and customer experience (CX) while achieving a positive ROI is a particularly daunting task in 2024 because: A turbulent economy makes it tough to improve marketing’s ROI.
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