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Deloitte Shares Loyalty Trends and Best Practices for 2024

Retail TouchPoints

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. Consumers also will demand more transparency around how brands and retailers use their data to inform loyalty program tiers and perks.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

The trend of a cautious yet resilient consumer has continued into the early stages of 2024, with high-ticket luxury and department store industries underperforming sectors that sell necessities — online retail, discount/club, automotive and grocery. Where else are my customers shopping? How can I adjust my strategy to compete?

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future. The 20 Most Influential eCommerce Marketing Leaders of 2024 1. The post eCommerce Marketing Leaders: The 20 Most Influential of 2024 appeared first on | Algopix.

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Lifecycle email marketing tips & examples for 2024

Omnisend

But once they’ve become your customers, their needs would revolve around your brand caring for them. Abandoned cart emails : Abandoned cart emails help you with customer retention and also help to boost your conversion rates. You send them when customers abandon their carts before completing the purchase.

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. Have mechanisms in place to guide and support customers throughout their journey, and create content that is clean, digestible and informative.” Ecommerce sales are expected to hit $6.3

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What is First-Party Data and Why Focus on it in 2024

Smile.io

First-party data is information collected directly from your customers or website visitors. This means that ecommerce businesses relying on it will be able to get a better understanding of their customers’ needs and wants. Knowing about your customers and the channels they come from is key for retargeting.

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Boost Sales & Loyalty: Mastering Retail Analytics Insights [2024]

Retalon

Emerging trends in retail analytics for 2024, such as the increased use of generative AI, present both new opportunities and challenges for retailers. Moreover, this deep dive into retail analytics insights helps retailers make informed decisions that drive growth and bolster customer satisfaction.

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