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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. billion by 2025. of consumers use social media to watch livestreams.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. from 2019 to 2020 to pass $58 billion, US search ad spending grew 46% in 2021 to reach $84.7 of the mobile market share for search engines. By 2025, it’s expected to reach $51.7

Marketing 172
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The State of Paid Search & PPC Strategy

ROI Revolution

Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 By 2025, mobile paid search ad spend is expected to be $51.7 By 2026, mobile search ad spend will total $160.25

PPC 78
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! billion in revenue.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. Still, overall, 62.5%

eCommerce 197
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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Strategies for navigating your brand through never-before-seen consumer buying behavior during peak seasonality. Published June 29, 2021 | Updated September 7, 2021.

eCommerce 147
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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Consumer spend on holiday items surged over the past many years. Published June 29, 2021 | Updated November 2, 2021. November 2. Overall US holiday sales (i.e. October 21.

eCommerce 144