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Stop: Your Customer Journey isn’t Benefitting Your Customer

Retail TouchPoints

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. While data sourcing customer information can be a key part of any marketing strategy, it could also be the reason you’re losing revenue. trillion by the end of 2028, which is around the corner in ecommerce.

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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

billion by 2028, rising at a market growth of 14.2% An Accenture survey of 16,000 customers in 13 countries across Asia, Europe, Latin America and North America reported that over half of all consumers have adopted digital payment methods such as digital wallets, many of which displace banks’ brands from the customer experience.

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What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers

Retail TouchPoints

Soon after, a completely new breed of influencer arose with the emergence of “SkinTok,” a social media phenomenon in which consumers and influencers gravitated to TikTok for skincare tips and product advice. billion in 2028. billion in 2021 to $145.82 We were created for Gen Z ,” said Shai Eisenman, Founder and CEO of Bubble.

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The Impact of Live Commerce on Shopping

Smile.io

billion by 2028.   The global live ecommerce market is estimated to reach $2 billion by 2028 While live commerce was undoubtedly growing anyway, it was the pandemic that led to accelerated growth. Each one of those users is a potential customer.  Online shopping and social media use are on the rise source: Backlink.io

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Are you ready to explore the evolved customer journey? This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. Founder and President Nick Bodkins describes Boisson as “the Sephora of NA.”

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The Impact of Gamification on Retail

Sailthru

Starbucks loyalty customers play beat-the-clock classics like hopscotch and bingo that bring them back on the app all day long. It’s expected to grow 26% by 2028. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. billion by 2026.

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Clean Data, Clean Planet: How Online Retailers can use Data Analytics to Reduce Their Carbon Footprint

Retail TouchPoints

Analytics allows warehouse managers to determine customer behaviors, how they evolve, as well as what to expect from manufacturers and other parts of the supply chain. Data platforms are capable of tracking the speed, cost and reliability through the full order journey as it travels to the customer. Recycled Content in Products.