Poor Change Management Kills CRM Success — Here Is How To Get It Right
Forrester eCommerce
OCTOBER 4, 2022
Before you do, you should know: CRM is a huge market. billion by 2029, at a CAGR of 12.5%. Ready to give up on your CRM deployment? It is valued at $63.91 billion today and projected to grow to $145.79 Eighty-two percent of enterprises use CRM. Yet when I surveyed hundreds of business and IT […].
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