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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

That said, tracking too many metrics can make a thorough analysis difficult. Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. Fast site speed.

PPC 162
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Next, we dug deeper into conversion rate by channel. The solution?

Channel 113
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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

In our conservative analysis for a client selling specialty pen kits, we saw overall conversion rates lift by 3.84% with a 6% overall lift in revenue once we implemented live chat on their store. How does chat perform on different marketing channels SEO, PPC, email, etc.? Mobile (smartphone): 2.25%. Tablet: 4.06%.

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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Cost Per Click Quality Score Click-Through Rate Cost Per Conversion. Goals Conversions Revenue Traffic Sources. Conversion Rate Metrics.

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How to Use a Marketing Audit to Pivot Your Digital Strategy

Inflow Insights

Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Cost Per Click Quality Score Click-Through Rate Cost Per Conversion. Goals Conversions Revenue Traffic Sources. Conversion Rate Optimization Metrics. What is a Marketing Audit.

PPC 82
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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

4 – Our Mobile-Optimized Strategy for Improved eCommerce ROAS. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers — no surprises there. The actual queries that convert on mobile aren’t necessarily the same ones people use from desktop.

eCommerce 156