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eCommerce Migration Checklist: How to Migrate Your Website Without Losing Your SEO

Inflow Insights

Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. Most eCommerce migration checklists present a vague list of SEO factors to consider, without giving you a real, strategic workflow to follow that avoids those errors. What is the best eCommerce platform for SEO to migrate to?

SEO 123
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eCommerce Migration Checklist: How to Migrate Your Website Without Losing Organic Traffic

Inflow Insights

Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. A vague list of SEO factors — without a real, strategic workflow to follow — does little to solve any migration issues. In some cases, this can even help traffic go up by improving the new site’s SEO. Table of Contents.

SEO 108
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

That said, tracking too many metrics can make a thorough analysis difficult. Search Engine Optimization (SEO). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. Desktop vs Mobile Conversion Rate.

PPC 162
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion. Seasonality.

Channel 60
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Next, we dug deeper into conversion rate by channel. The solution?

Channel 113
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Case Study: We Tested an eCommerce Trust Badge That Got More Checkout Conversions Than Norton and McAfee

Inflow Insights

We’ve continually tested various trust badges from several 3rd party brands for over a decade as part of our analysis of eCommerce websites. But in this post, we’ll reveal a brand that achieved a conversion lift above Norton and McAfee in our 2019 testing of trust badges. Contact our conversion optimization team here.

eCommerce 104
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OptinMonster Review: Incredible Support and Analysis Features for a Simple Plugin

Ecommerce Platforms

The templates include everything from yes and no forms, to mobile-friendly pop-ups, custom success messages, and more. You can find anything from lightboxes to sidebars, and fullscreen options to mobile versions. This email marketing service and automation tool helps marketers to go beyond SEO for boosting their digital presence.