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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process. The good news?

eCommerce 289
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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Black Friday and Cyber Monday Weekend | Registering an All-Time High

ChannelSale

per the Digital Commerce 360 analysis using Similarweb data. But reports confirm that half of the billion items ordered on Amazon, or over 500 million items, were sold by small and medium independent sellers. Amazon marketplace had the highest traffic from US purchasers during the event, accounting for 26.5%

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The Best Ecommerce Courses for Business Owners

Ecommerce Platforms

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Gretta has seen multi-million dollar sales days over the years, and she shares all of her best tips in this end-to-end course.

eCommerce 104
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Marketing Attribution Software: The 5 Best Apps for Your Shopify Store

AcquireConvert

It is probably the best known of the marketing attribution software apps out there, centralizing the key metrics from all your marketing channels into a smart dashboard on mobile or web. It greatly simplifies the marketing attribution process and provides actionable insights into your marketing data. Free Trial?

Shopify 41
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How to create a contact form in WordPress (for ecommerce)

Omnisend

The importance of a WordPress contact form in ecommerce The ecommerce sector is highly competitive. A WordPress contact form provides a direct channel for customer queries and feedback. Here’s why adding a WordPress contact form is essential for your ecommerce business: 1.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

That said, tracking too many metrics can make a thorough analysis difficult. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. We recommend starting with an analysis of your SEO metrics and their effect on your eCommerce business’s bottom line KPI’s.

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