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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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How to Choose the Right GA4 Tool to Navigate Your Data 

ROI Revolution

Unlike in Universal Analytics, GA4 Reports are not designed to be heavily sliced and diced for deep analysis. Be sure to expand your data analysis capabilities by trying out techniques beyond free-form tables, such as Funnel and Path explorations, Segment overlaps , Cohorts , and User Lifetime reports.

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30 Content Marketing Tactics You Have to Try

Kissmetrics

Both of these groups grew up with technology as a big part of their lives, and so they have high expectations for how businesses use technology. They also value experience above almost anything else, and this plays right into content marketing. Conduct a Competitor Analysis and Work With the Data. Technology moves fast.

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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. Speech recognition accuracy will also be growing from 95% to 99%, making voice search an even more viable option for consumers.

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Best AI Marketing Tools: Redefine Your Business Strategy in 2023!

Ecommerce Platforms

But that’s not all that revolutionary technology can do. With the introduction of AI in a variety of software, you can also utilize it for your marketing needs. To help you browse through some of the most popular marketing tools that are powered by AI, the following list guides you along 10 of the best AI marketing tools.

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June 2019 Monthly Marketing Recap

ROI Revolution

Marketing News Highlights. From delivering Custom Competitive Analysis Reports to meeting with clients and partners to attending lots of sessions, IRCE 2019 was a busy time for us. We learned a ton about D2C, hybrid marketplaces, AI and personalization for marketing, and more. ROI Revolution attended IRCE 2019 and had a blast!

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

In January 2022, Pinterest introduced its Try On for Home Decor tool , which uses its AR-powered Pinterest Lens technology to give users the ability to upload a photo of a room and stage how furniture will look in it. The post Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers appeared first on ROI Revolution.

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