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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). If you have an ecommerce site, you need to prepare for this change — and fast. How Google Analytics 4 is Different from Universal Analytics.

eCommerce 266
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9 eCommerce Marketing Tools You Can't Live Without

Groove

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. PPC and SEO SERP Analysis.

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Best ecommerce apps for your online store

Omnisend

Image via Shopify The best ecommerce platforms provide everything entrepreneurs need to create, customize, and sell products or services immediately. LiveChat Image via LiveChat LiveChat is one of the most popular ecommerce apps for providing real-time customer support and conversion optimization.

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How to Easily Supercharge Your SEO on Shopify Plus!

Demac Media

In order to avoid an SEO snafu, here are a few checklists for your teams to run through before you hit the launch button! The Checklist for Supercharging your SEO on Shopify Plus. Adding alt tags to your images will only strengthen your SEO rankings, not to mention improve accessibility. Measure your SEO success.

SEO 42
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

PPC 162
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

Our experience with data analysis like this has shown that Google ad campaigns should target the best performing products and layer in as many bidding levers (or “segments”) as possible to optimize that targeting. Work: Finding Golden Nuggets with Analytics Auto-Tagging. Our eCommerce marketing experts can help!

PPC 130