What Google Analytics 4 Means for Your Ecommerce Site
Retail TouchPoints
JULY 4, 2022
Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). If you have an ecommerce site, you need to prepare for this change — and fast. How Google Analytics 4 is Different from Universal Analytics.
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