Optimizely
DECEMBER 11, 2018
The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. How marketers today can stay ahead of the game. The post WEBINAR: The Rise of the B2C Marketer appeared first on Zaius.
Kibo
APRIL 19, 2022
The D2C approach also makes it easier for new brands like Allbirds, an eco-friendly footwear and apparel company, to break into saturated categories where they would otherwise compete with established brands like Nike and Adidas. The difference between B2C and D2C Commerce. With the D2C model, all you need is a product.
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Retail TouchPoints
JANUARY 18, 2022
It’s not a zero-sum game,” said James Fripp, Chief Equality and Inclusion Officer at Yum! Regina Gwynn, Co-Founder of Black Women Talk Tech , noted that funding tends to be a particular challenge for Black entrepreneurs running B2C companies. Rather, these efforts should be about growing your potential audience. “It’s
Kibo
FEBRUARY 18, 2021
Apparel company Hot Topic combined countdown timers with a scratch-off game in order to personalize their email campaigns. To amp up the excitement even more, consider adding elements like personalized countdown timers in emails and on marketing promos.
Kissmetrics
MAY 9, 2018
That’s why you should offer fast and free shipping when you can, like apparel brand Shongolulu , which offers free shipping on orders that are $30 or more. According to the Content Marketing Institute , 42% of B2C content marketers consider themselves to be “very committed to content marketing.”. This includes: Videos. Animated images.
Retail TouchPoints
MARCH 30, 2023
Jenna Flateman Posner, CDO of SNIPES , a growing sneakers and apparel DTC retailer, provided her thoughts on the data and how these trends reflect the go-forward priorities of her business. “As As digital executives, we get very focused on the front-end. View the session on demand.
BigCommerce
FEBRUARY 2, 2018
In 2004, we saw an opportunity in a updating an existing apparel accessory that had not really changed in decades. So, we decided to up the game. When it comes to crafting a brand and experience that resonate, Tyler Merritt of Nine Line Apparel is an expert. Wood apparel. When a Brand Becomes a Lifestyle. Baby clothes.
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