Retail TouchPoints
JULY 29, 2020
While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.
Groove
APRIL 29, 2022
What is SMS Marketing? With this uptick in cellular device usage, SMS marketing is a hot topic for eCommerce marketers. So, what exactly is SMS marketing ? SMS marketing stands for Short Message Service 一 or text messaging. We’d love to learn more about your mid-market/Enterprise eCommerce store.
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Kissmetrics
JUNE 14, 2017
When followers see the tweet below, they experience a fun-loving brand dedicated to helping customers save money on the latest apparel. Analyze Your Customer Data. Too many marketers rely on guesswork when it comes to their customers’ behaviors. What channels do your customers prefer to use?
Steve Dennis
MAY 13, 2018
The structure of Amazon’s Prime program (which recently surpassed 100 million members) essentially encourages customers to overuse “free” shipping for frequent small orders—which generally have low (or non-existent) profits. e-commerce market and is racking up significant share in many global markets.
Sailthru
JUNE 1, 2023
Experience #2: Men’s Wearhouse Style Quiz Objective: Collect preference data and re-engage customers Men’s Wearhouse created a quiz designed to convert one-time suit renters into active, engaged shoppers. Men’s Wearhouse leverages the style quiz to re-engage a customer segment that saw themselves as one-time shoppers.
Omnisend
MARCH 29, 2021
If ever any industry fully embraced ecommerce, it’s fashion. Consumers are just as (and perhaps arguably more so, thanks to COVID-19) comfortable buying new apparel online as they are in-store. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.
Optimizely
JANUARY 30, 2018
True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. What is an omnichannel marketing strategy?
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