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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. With that in mind, here are three predictions for retailers in the coming year. Real-time data is the key for 2021. CPG will thrive with D2C.

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Michaels Puts Makers in the Spotlight for New Ad Campaign, In-Store Selling Pilot

Retail TouchPoints

Michaels customers will then have the chance to discover local handmade artisans and support members of their community as they shop key MakerPlace categories such as home décor, fine art and woodwork.

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The Future of the Mall: Why Developers are Rethinking Everything from Tenant Mix to Events and ‘Adjacencies’

Retail TouchPoints

In fact, analysis of Google mobility data by CoStar Advisory Services revealed that the number of visits to retail and recreation sites has nearly fully recovered to pre-pandemic levels as of early July 2021. “ Retail TouchPoints spoke with executives from shopping destinations across the U.S.

Events 278
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Best Ecommerce Platform Australia (Nov 2021): Top Picks

Ecommerce Platforms

Square simplifies the art of selling online for Australian store owners, with access to a range of features, including curb-side pickup and local delivery. Features include: Dedicated tools for retail and restaurants. State-of-the-art security tools. Inventory and cash syncing. Point of sale system access. SSL security features.

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EATABLE Popcorn Brings Snacking to a New Level

Smile.io

This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. One of Smile’s team members came across EATABLE products in a local retail store. Check out the full series here. Who said popcorn was just for movie nights?

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Is Direct Mail Marketing Making a Comeback?

Optimizely

For my birthday every year, I still receive a tangible gift card to my favorite retailers rather than getting one via email, although other businesses still resort to that as well. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? Wrapping up.

Marketing 195
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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

We started by attending over 20 retail shows a year to get in front of people. Social media alone has allowed the small business owner a little voice over the big cosmetic companies. Use an omnichannel approach. Joanne Wood-Ellison, Founder and Chief Executive Collar Crafter, The Artful Canine.