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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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Rethinking the Retail Environment Through Food-and-Beverage Design Concepts

Retail TouchPoints

The retail industry has experienced a great deal of change over the last 2½ years with the accelerated growth of online sales, the introduction of new safety protocols, the expansion of experiential retail concepts and the integration of new technologies. The retail storefront is no longer about just leaving with goods in hand.

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15 Indigenous-Owned Small Businesses to Shop From

Smile.io

We know the list only scratches the surface, so we encourage you to check these small businesses out and share your favorites with us! Miywâsin Beading Andrea Rae is the woman behind Miywâsin Beading , a jewelry brand that honors the intergenerational Indigenous art form of beadwork. Camp Candle Co.

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12 Small Businesses that Support the LGBTQIA+ Community All Year Round

Smile.io

To celebrate the contributions and resilience of the LGBTQIA+ community, we’ve highlighted 12 small businesses owned by LGBTQIA+ community members or fierce advocates. ” Witness Oakland is a retail, workshop, and event space focused on community in downtown Oakland, California.

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How One UK Destination is Redefining the Shopping Center  

Retail TouchPoints

Also known as The Dolphin, this Dorset, England-based mixed-use destination combines retail, healthcare, co-working space and community-driven activations. The experience has been thoughtfully crafted and refined to provide consumers a rich cornucopia for commerce, community and cultural experiences.

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How to Design Your Retail Space With Security in Mind

Retail TouchPoints

A successful retail space uses the art of design to provide a clean, aesthetically pleasing and accessible storefront and property. But businesses should also take into consideration how their security comes into play in the space. Evaluate Your Retail Store’s Location. Evaluate Your Retail Store’s Location.

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Michaels Puts Makers in the Spotlight for New Ad Campaign, In-Store Selling Pilot

Retail TouchPoints

Michaels customers will then have the chance to discover local handmade artisans and support members of their community as they shop key MakerPlace categories such as home décor, fine art and woodwork.