Forrester eCommerce

MAY 13, 2024

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel.

B2B 270

B2B Marketing Operations Technology 270

ChannelAdvisor

AUGUST 12, 2022

B2B marketplaces are more popular than ever and showing no signs of slowing. According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B e-commerce. What is driving this growth?

eCommerce 59

eCommerce B2B Shipping Costs Multichannel 59

Forrester eCommerce

JANUARY 23, 2024

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

B2B 261

B2B Marketing Channel Operations 261

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. Key data shows that: Mobile influences an average of over 40% of revenue in leading B2B organizations.

B2B 145

B2B eCommerce Payment Services Marketing 145

Fabric Blog

APRIL 18, 2021

E-commerce portals allow manufacturers and distributors to connect with their buyers through an online channel. With an array of self-service features, they are changing the B2B procurement process. The traditional B2B sales process was primarily offline.

eCommerce 98

eCommerce B2B B2C Channel 98

Groove

FEBRUARY 20, 2024

On its own, Shopify is one of the most robust eCommerce platforms. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. For example, a Shopify CRM can help B2B businesses with segmentation and enhanced customer profiling.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

On its own, Shopify is one of the most robust eCommerce platforms. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. For example, a Shopify CRM can help B2B businesses with segmentation and enhanced customer profiling.

Shopify 358

Shopify eCommerce B2B Live Chat 358

GetElastic

SEPTEMBER 26, 2019

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises.

B2B 163

B2B eCommerce Multi-channel White Paper 163

Forrester eCommerce

APRIL 26, 2022

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want.

B2B 370

B2B Channel Information Consumer 370

Forrester eCommerce

JANUARY 12, 2021

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

Channel 545

Channel Technology Management Customer Experience 545

Forrester eCommerce

MARCH 15, 2023

Channel organizations are at a pivotal moment. As partner networks have grown more complex, a more holistic, ecosystem-oriented approach is needed.

Channel 195

Channel Webinar B2B Marketing 195

Groove

FEBRUARY 9, 2022

There are a variety of platforms to choose from when first launching an eCommerce store. There are only a select few enterprise eCommerce solutions on the market, so it’s important to evaluate the features of each platform to best accommodate your business’s needs. Evaluating Enterprise eCommerce Solutions. Mobile optimization.

Merchant Services 284

Merchant Services eCommerce BigCommerce B2B 284

Groove

MAY 7, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Tom McManus of KegWorks.com In this engaging podcast episode, Tom McManus, CEO of KegWorks, shares the journey of his business from a specialized eCommerce store to a prominent leader in architectural metalwork for the hospitality industry.

eCommerce 195

eCommerce Magento B2C BigCommerce 195

Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Rather, B2B eCommerce involves sending these emails to other businesses who may want to buy your company’s products or services. B2B Email Marketing Strategies. Clean Your Email List.

B2B 195

B2B Marketing Merchant Services Webinar 195

Forrester eCommerce

DECEMBER 30, 2020

B2B channel chiefs often forget or overlook the impact that partner profiling has on the indirect business. An ideal partner profile is a “job description” for hiring new partners, and this profile data is connected to every decision that a channel chief will make.

Channel 306

Channel B2B 306

Forrester eCommerce

FEBRUARY 24, 2023

Based on evolving B2B buyer needs and preferences, investing and collaborating with your channel partners is becoming increasingly prevalent and important. That said, it is unwise and unrealistic to support all partners in your ecosystem equally. Aligning resources to engage and enable the right ones is crucial.

Channel 195

Channel B2B 195

Forrester eCommerce

JUNE 26, 2020

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners.

Channel 545

Channel Technology Management Marketing 545

Forrester eCommerce

APRIL 29, 2021

Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

Channel 534

Channel Social Media Download B2B 534

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies.

B2B 147

B2B eCommerce B2C Payment Services 147

GetElastic

SEPTEMBER 6, 2021

Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Brian Beck , CEO, BECK Ecommerce.

B2B 144

B2B eCommerce White Paper Seminar 144

BigCommerce

JANUARY 7, 2019

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand…

Channel 355

Channel B2B Management eCommerce 355

Forrester eCommerce

JANUARY 21, 2021

Last year ended up being a tale of two cities for the channel. With catlike reflexes, the IT channel emptied the laptop supply chain and became […]. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year.

Channel 526

Channel Supplies Customer B2B 526

GetElastic

SEPTEMBER 2, 2021

I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers.

B2B 141

B2B Management eCommerce B2C 141

Forrester eCommerce

JUNE 1, 2020

At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].

Channel 535

Channel Technology Marketing B2B 535

Ecommerce Platforms

APRIL 3, 2020

Ecommerce is bigger today than ever. While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

Forrester eCommerce

SEPTEMBER 6, 2019

But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. Especially on the consumer front. Yet in the enterprise IT world, they have developed with fits and starts.

B2B 370

B2B Channel Consumer Marketing 370

Forrester eCommerce

JANUARY 28, 2021

Both business buyers and B2B sellers are increasing their participation in marketplaces. B2B buyers rely less and less on enterprise account reps. […]. As the shift continues, companies that have experience of and actual success in marketing on marketplaces will reap the benefits of early adoption.

Channel 391

Channel B2B Marketing Customer 391

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

Forrester eCommerce

JULY 12, 2023

The same happens to me when Forrester’s B2B Summit in North America is over, […] Throughout the year there is an ebb and flow to the things I look forward to, often triggered by a certain event. For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine.

B2B 195

B2B Events Channel Operations 195

Groove

FEBRUARY 20, 2024

On its own, Shopify is one of the most robust eCommerce platforms. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. For example, a Shopify CRM can help B2B businesses with segmentation and enhanced customer profiling.

Shopify 195

Shopify eCommerce B2B Live Chat 195

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

365 Retail

SEPTEMBER 24, 2023

At the forefront of these changes is the annual eCommerce Expo , which has consistently served as a platform for industry professionals to gather, share, and learn. With over 200 hours of eCommerce content, it promises an exciting opportunity for eCommerce enthusiasts.

eCommerce 69

eCommerce Multi-channel B2B eCommerce Platforms 69

RTP blog

MARCH 24, 2017

At the same time, they’ve invested in e-Commerce capabilities, supporting the largest growth opportunity for their business. Evolution Of B2B Integration And Collaboration Distributed commerce requires a different B2B integration strategy, focused directly on customer satisfaction. That’s no longer workable.

B2B 218

B2B Drop Ship Shipping Costs eCommerce 218

Forrester eCommerce

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

Social Media 534

Social Media Channel Technology Customer 534

Store Growers

DECEMBER 8, 2022

But in B2B ecommerce, there are also unique challenges that require a different approach. How Does Google Ads Work For B2B Ecommerce? In B2B marketing, Google Ads is unique because it covers the whole buying cycle. Interesting Campaign Types for B2B Ecommerce. Google Search Ads for B2B Ecommerce.

B2B 103

B2B eCommerce Merchant Services Payment Services 103

GetElastic

DECEMBER 16, 2019

When your organization is venturing into new and uncharted ecommerce territory, it’s nice to have some guidance or insights into what to expect and more importantly what NOT to do. Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope.

B2B 142

B2B eCommerce EDI Workshop 142

GetElastic

APRIL 8, 2021

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. Taking the plunge into ecommerce for the first time is an extremely time-consuming process.

B2B 148

B2B eCommerce B2C Payment Services 148